the iconic Archives - Inside Retail

The Iconic’s bold vision for the future of retail

A Q&A with the online retailer’s CEO Erica Berchtold about diversity, ethics and sustainability.

The Iconic partners with Salvos, AusPost to keep old clothes out of landfill

Online retailer offers pre-paid postage labels for customers to donate old clothes.

The Iconic opens warehouse, HQ as bushfire donation hub

The business is accepting specific, new, non-perishable goods, as well as wildlife care items.

“We have the obligation to step up”: General Pants leads bushfire-relief efforts

Retailers join forces to donate profits to the Red Cross this Thursday.

Best of 2019: Sustainability

Here are some of our favourite sustainability stories from 2019.

Inside General Pants’ click-and-collect partnership with The Iconic

General Pants’ CEO explains why the retail chain has teamed up with The Iconic.

The Iconic unveils ambitious sustainability targets

Fully recyclable packaging, more extended sizing and volunteering on the cards.

How to innovate like a boss

Tips to drive creativity – from Walmart, John Lewis and The Iconic.

The Iconic, Accent Group discuss what’s next in customer obsession

Retail leaders discuss how to get ahead of customer expectations.

“Mini-me madness” takes hold as retailers embrace kidswear

Kids fashion grows up over the last year, says The Iconic.