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the iconic

the iconic Archives

The Iconic lays foundation for new Home range

The Iconic expands its fashion and lifestyle offering with a large selection of homewares that are expected to be popula...

The Iconic launches online homewares offer

Brands such as Country Road, Aesop, Crosley, Ettitude, and Kip&Co are already available through the portal.

About time: Why The Iconic’s Adaptive Fashion edit is drawing praise

Experts praise The Iconic for Adaptive Edit spruiking the psychological, emotional and commercial benefits, but warn tha...

Erica Berchtold, The Iconic CEO: What I’d tell my younger self

Erica Berchtold talks about the importance of nurturing your support network and backing yourself in this Q&A.
Image of wellness products from The Iconic

The Iconic’s same-day Saturday delivery caters to locked-down Sydney

Sydneysiders can now lock in deliveries on Saturdays as late as 9pm.
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Retail appointments of the week

R..M. Williams hires new CMO; The Iconic hires GM of sport; Moncler announces first chief brand officer.

Here’s how technology is reshaping Australia’s fashion industry

The rise in new technology trends has left many Australian fashion retail brands floundering, but some, like Daniel Avak...

The Iconic names former Nike exec as general manager for Sport

Lifestyle and fashion retailer The Iconic has hired former Nike executive Andrew Poole to fill its newly created role of...

Mimco bets big on marketplaces to reach new customers

The beloved Australian accessories brand is looking to sell its products on online marketplaces globally, as it marks 25...

Global Fashion Group worldwide operations hit carbon neutrality

The milestone was hit with a combination of green energy and carbon offsetting across the globe.

Still calling your vendors?

Managing purchase orders is on most buyer’s daily to-do lists. There should be an easier way. Luckily there is.

The Iconic pledges to help clothe flood-impacted Australians

And, the business is now calling on further brands in its greater network to encourage further donations.

The great accelerator: How The Iconic navigated 2020

The rise of online shopping in 2020 was a double-edged sword, with some retailers struggling to meet the surge in digita...

Five lessons from award-winning retailers

Here’s how the winners of Inside Retail’s 2021 Retailer Awards are driving growth and winning over customers.

How 7-Eleven, The Iconic and more will ‘walk the talk’ on diversity

Some of the biggest names in Australian retail have come together to lead a new era of inclusivity.

The Iconic launches shoppable ads on YouTube

The campaign takes advantage of a new Google extension.
cannabis products

Why The Iconic co-founder’s cannabis company is attracting celebrity investment

The Iconic co-founder Finn Age Hänsel shares the challenges of running a cannabis business and his plans for entering Au...

Here’s how The Iconic stuck to its values during Covid-19

In 2019, the online retailer set some ambitious targets to become a more ethical and sustainable business. Then came a g...

Global Fashion Group raises US$143 million to fund growth

The Iconic set to gain from parent company's share placement.
The Iconic Napoleon Perdis cosmetics

The Iconic’s considered approach to taking on the online beauty industry

The Iconic’s chief category officer, Gayle Burchell, shares the thinking behind the launch of Australia and New Zealand’...

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  • Unlimited access to news,insights and opinions
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