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the iconic

the iconic Archives

Image of wellness products from The Iconic

The Iconic launches wellness portal

Fashion and sportswear marketplace The Iconic has launched a wellness destination, offering customers’ favourite self-ca...
Dafiti marketing campaign
Sustainability

From the source: Patrick Schmidt, Global Fashion Group

Schmidt shares how the pandemic accelerated Global Fashion Group's plans, its focus on sustainability and ethical supply...

The Iconic targets cost-conscious shoppers with new outlet store

The new online store will operate as a separate site from The Iconic's main platform.
Image of a woman practicing yoga from The Iconic's new TVC

The Iconic ‘heroes’ sport offering as shopping habits shift

The online retailer is looking to grab a bigger slice of the lucrative activewear market in ANZ.

The Iconic’s bold vision for the future of retail

A Q&A with the online retailer's CEO Erica Berchtold about diversity, ethics and sustainability.

The Iconic partners with Salvos, AusPost to keep old clothes out of landfill

Online retailer offers pre-paid postage labels for customers to donate old clothes.

The Iconic opens warehouse, HQ as bushfire donation hub

The business is accepting specific, new, non-perishable goods, as well as wildlife care items.

“We have the obligation to step up”: General Pants leads bushfire-relief efforts

Retailers join forces to donate profits to the Red Cross this Thursday.
Sustainability

Best of 2019: Sustainability

Here are some of our favourite sustainability stories from 2019.

Inside General Pants’ click-and-collect partnership with The Iconic

General Pants’ CEO explains why the retail chain has teamed up with The Iconic.

The Iconic unveils ambitious sustainability targets

Fully recyclable packaging, more extended sizing and volunteering on the cards.
Management

How to innovate like a boss

Tips to drive creativity - from Walmart, John Lewis and The Iconic.

The Iconic, Accent Group discuss what’s next in customer obsession

Retail leaders discuss how to get ahead of customer expectations.

“Mini-me madness” takes hold as retailers embrace kidswear

Kids fashion grows up over the last year, says The Iconic.
Software & systems

The Iconic’s secret (tech) sauce

How Australia's biggest online fashion retailer stays ahead of the curve.

The Iconic parent goes public

Global Fashion Group lists in Frankfurt, after raising $290 million in an IPO.

Global Fashion Group to list on Frankfurt Stock Exchange

Parent company of The Iconic looking to raise $483 million in IPO.

Ziera closing stores as it shifts focus online

Shoe brand appoints new leadership team to drive digital transformation.

The Iconic reports progress on road to profitability

The online fashion company has posted a 38 per cent increase in revenue.
Pureplay

The Iconic launches sustainable fashion vertical

The Iconic launches new initiative to make it easier for customers to shop according to their personal values.