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the iconic

the iconic Archives

Still calling your vendors?

Managing purchase orders is on most buyer’s daily to-do lists. There should be an easier way. Luckily there is.

The Iconic pledges to help clothe flood-impacted Australians

And, the business is now calling on further brands in its greater network to encourage further donations.

The great accelerator: How The Iconic navigated 2020

The rise of online shopping in 2020 was a double-edged sword, with some retailers struggling to meet the surge in digita...

Five lessons from award-winning retailers

Here’s how the winners of Inside Retail’s 2021 Retailer Awards are driving growth and winning over customers.

How 7-Eleven, The Iconic and more will ‘walk the talk’ on diversity

Some of the biggest names in Australian retail have come together to lead a new era of inclusivity.

The Iconic launches shoppable ads on YouTube

The campaign takes advantage of a new Google extension.
cannabis products

Why The Iconic co-founder’s cannabis company is attracting celebrity investment

The Iconic co-founder Finn Age Hänsel shares the challenges of running a cannabis business and his plans for entering Au...

Here’s how The Iconic stuck to its values during Covid-19

In 2019, the online retailer set some ambitious targets to become a more ethical and sustainable business. Then came a g...

Global Fashion Group raises US$143 million to fund growth

The Iconic set to gain from parent company's share placement.
The Iconic Napoleon Perdis cosmetics

The Iconic’s considered approach to taking on the online beauty industry

The Iconic’s chief category officer, Gayle Burchell, shares the thinking behind the launch of Australia and New Zealand’...

The Iconic launches Home of Beauty

Online fashion retailer The Iconic has launched a dedicated beauty destination.  Besides fashion and sport selectio...
Image of wellness products from The Iconic

The Iconic launches wellness portal

Fashion and sportswear marketplace The Iconic has launched a wellness destination, offering customers’ favourite self-ca...
Dafiti marketing campaign

From the source: Patrick Schmidt, Global Fashion Group

Schmidt shares how the pandemic accelerated Global Fashion Group's plans, its focus on sustainability and ethical supply...

The Iconic targets cost-conscious shoppers with new outlet store

The new online store will operate as a separate site from The Iconic's main platform.
Image of a woman practicing yoga from The Iconic's new TVC

The Iconic ‘heroes’ sport offering as shopping habits shift

The online retailer is looking to grab a bigger slice of the lucrative activewear market in ANZ.

The Iconic’s bold vision for the future of retail

A Q&A with the online retailer's CEO Erica Berchtold about diversity, ethics and sustainability.

The Iconic partners with Salvos, AusPost to keep old clothes out of landfill

Online retailer offers pre-paid postage labels for customers to donate old clothes.

The Iconic opens warehouse, HQ as bushfire donation hub

The business is accepting specific, new, non-perishable goods, as well as wildlife care items.

“We have the obligation to step up”: General Pants leads bushfire-relief efforts

Retailers join forces to donate profits to the Red Cross this Thursday.

Best of 2019: Sustainability

Here are some of our favourite sustainability stories from 2019.