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the iconic

the iconic Archives

The Iconic highlights diversity in new beauty campaign

The campaign celebrates beauty in all its form and shows beauty definition of The Iconic.

The Iconic targets creativity adding Lego to its lineup

The brand has also launched a dedicated edit for adults who want to get creative with the popular toy bricks.

Break the bias: The Iconic CEO Erica Berchtold on taking action today

On the eve of International Women's Day, The Iconic CEO Erica Berchtold reflects on the impact gender bias has on the re...

Retail appointments of the week

APG&Co's management shakeup; The Iconic appoints first CCO; Scentre Group's Peter Allen signals retirement; and the ARA'...

The Iconic names new chief customer officer

In his former role, Chadwick was the interim CEO of Virgin Australia's Frequent Flyer program.

Retail appointments of the week

The Iconic COO Anna Lee takes on Flybuys CEO role; Greenlit Brands appoints Snooze MD; Former Mastercard exec joins Prez...

The Iconic COO to take helm of Flybuys

Lee will succeed current CEO, John Merakovsky, who will depart in April.

How AirRobe’s Circular Wardrobe is taking resale mainstream

Australian re-commerce platform AirRobe is bringing its resale platform to The Iconic to help the retailer harness gen Z...

The Iconic offers one-click solution for shoppers to resell their clothing

Through a partnership with AirRobe, the business seeks to help its customers enter the circular economy and reduce the i...

The Iconic lays foundation for new Home range

The Iconic expands its fashion and lifestyle offering with a large selection of homewares that are expected to be popula...

The Iconic launches online homewares offer

Brands such as Country Road, Aesop, Crosley, Ettitude, and Kip&Co are already available through the portal.

About time: Why The Iconic’s Adaptive Fashion edit is drawing praise

Experts praise The Iconic for Adaptive Edit spruiking the psychological, emotional and commercial benefits, but warn tha...

Erica Berchtold, The Iconic CEO: What I’d tell my younger self

Erica Berchtold talks about the importance of nurturing your support network and backing yourself in this Q&A.
Image of wellness products from The Iconic

The Iconic’s same-day Saturday delivery caters to locked-down Sydney

Sydneysiders can now lock in deliveries on Saturdays as late as 9pm.
image of cartoon of people

Retail appointments of the week

R..M. Williams hires new CMO; The Iconic hires GM of sport; Moncler announces first chief brand officer.

Here’s how technology is reshaping Australia’s fashion industry

The rise in new technology trends has left many Australian fashion retail brands floundering, but some, like Daniel Avak...

The Iconic names former Nike exec as general manager for Sport

Lifestyle and fashion retailer The Iconic has hired former Nike executive Andrew Poole to fill its newly created role of...

Mimco bets big on marketplaces to reach new customers

The beloved Australian accessories brand is looking to sell its products on online marketplaces globally, as it marks 25...

Global Fashion Group worldwide operations hit carbon neutrality

The milestone was hit with a combination of green energy and carbon offsetting across the globe.

Still calling your vendors?

Managing purchase orders is on most buyer’s daily to-do lists. There should be an easier way. Luckily there is.