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Nicole Kirichanskaya

Nicole is features and premium editor at Inside Retail US.

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Several giant footballs emblazoned with the Béis logo.
Strategy IR Pro

How brands like Béis and Levi’s leveraged the 2026 Super Bowl with IRL events

Nicole Kirichanskaya
Model Reign Judge and singer Laufey in a Kate Spade fall campaign.
Strategy IR Pro

Why Tapestry must tailor its approach for Kate Spade ahead of Q3

Nicole Kirichanskaya
An exterior shot of an Anthropologie storefront.
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How Anthropologie wins through the art of inspiration and trendspotting

Nicole Kirichanskaya
Ozempic placed in a miniature shopping cart.
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How brands and retailers should strategically respond to the GLP-1 consumer boom

Nicole Kirichanskaya
An exterior shot of an Eddie Bauer storefront in Denver, Colorado.
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How a failure to innovate led to Eddie Bauer’s downfall

Nicole Kirichanskaya
A headshot of Graza co-founder Allen Dushi.
Leadership IR Pro

Graza co-founder Allen Dushi discusses balancing being a father and brand founder

Nicole Kirichanskaya
An interior shot of a Gymshark store in New York City.
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Gymshark’s Jennifer Lai discusses building range before chasing titles

Nicole Kirichanskaya
A close-up of a Target shopping cart in store.
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Target unveils an expert-driven beauty assortment post Ulta Beauty partnership

Nicole Kirichanskaya
Several executives in a boardroom with serious expressions on their faces.
Leadership IR Pro

CEOs break silence on Minnesota events through Chamber of Commerce letter

Nicole Kirichanskaya
Actors Hudson Williams (right) and Connor Storrie (left) on the poster for the television series Heated Rivalry.
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How brands can tap into pop culture moments like Heated Rivalry

Nicole Kirichanskaya
Two women browsing through a rack of clothes.
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Five forces redefining retail performance worldwide in 2026

Nicole Kirichanskaya
A close-up shot of several Pat McGrath Labs products, including a setting mist and two face powders.
Strategy IR Pro

What does Pat McGrath Labs’ Chapter 11 announcement reveal about brand stability?

Nicole Kirichanskaya
An exterior shot of an Olive Young flagship in South Korea.
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Why Sephora and Olive Young are building a K-beauty-powered retail alliance

Nicole Kirichanskaya
A headshot image of Edible Arrangements CEO Somia Farid Silber against a light gray background.
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Somia Farid Silber’s plans for family business Edible Arrangements

Nicole Kirichanskaya
(left to right) Shopify president Harley Finkelstein sitting next to Emma Grede, the co-founder of Skims, and Ben Francis, the CEO and founder of Gymhark.
Top Stories IR Pro

Gymshark and Skims’ founders discuss building 21st century defining brands

Nicole Kirichanskaya
(Left to right) Christiane Pendarvis and Melissa Gonzalez.
Strategy IR Pro

How Pattern Beauty’s CEO sets up brand strategy to win in a multi-channel world 

Nicole Kirichanskaya
A close-up of a pink Maison de Sabré handbag with several fruit-shaped bag charms.
Strategy IR Pro

Maison de Sabré co-founders discuss their journey from dentistry to designer goods

Nicole Kirichanskaya
A close-up image of a Saks Fifth Avenue storefront in New York City.
Strategy IR Pro

What does the future of luxury retail in America look like post-Saks Global?

Nicole Kirichanskaya
(Left to right) Ken Pilot, Sarah Tarvis, Miguel Almedia and Frank Bedo.
Strategy

Day three at NRF: How retailers like Target are bracing themselves for 2026

Nicole Kirichanskaya
NRF 2026: Retail's Big Show about the opportunities AI brings to their businesses
Strategy

Day two at NRF’s big show: Ralph Lauren and Sephora talk AI and taking risks

Nicole Kirichanskaya
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