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Nicole Kirichanskaya

Nicole is features and premium editor at Inside Retail US.

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Matilda Djerf sitting in the New York Djerf Avenue store.
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Djerf Avenue founder discusses the brand’s first physical store opening in NYC

Nicole Kirichanskaya
Several Banu Skin SKUs in front of a blue background.
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How acne-care brand Banu Skin is expanding into Sephora

Nicole Kirichanskaya
Meta’s Muse charm held in a hand.
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Is Meta’s Muse the next big shopping tool?

Nicole Kirichanskaya
A person’s arm reaching out to pick up a mini-jack-o'-lantern pumpkin off a shelf.
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How retailers can win over budget-conscious shoppers this Halloween

Nicole Kirichanskaya
Cin Cin co-founders Louise Lazarus [right] and Geo Moriarty [left] inside one of their stores in Bali.
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How Cin Cin founders are building the ultimate it-girl brand

Nicole Kirichanskaya
Djerf Avenue founder Matilda Djerf standing in the brand’s New York City flagship location.
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When does influencer hype become a lasting business?

Nicole Kirichanskaya
A smartphone in a jean pocket with the Shein website on display.
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‘The rules changed faster than the model’: Inside Shein’s struggles

Nicole Kirichanskaya
POV Beauty CEO Ani Hadjinian wearing a white T-shirt.
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POV Beauty’s Ani Hadjinian discusses working with indie and legacy players

Nicole Kirichanskaya
Exterior of a Starbucks store
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Is Starbucks’ North American closures a bad sign for the coffee giant?

Nicole Kirichanskaya
Dieux Skin x Fishwife’s limited edition eye patches set up on a grocery store shelf.
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Is the Fishwife x Dieux collaboration marketing magic or madness?

Nicole Kirichanskaya
Béssa Beauty’s Cooling Scalp Serum and Pre-Wash Conditioner placed against a mint green background.
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Meet the hairstylist who turned hair loss expertise into a beauty brand

Nicole Kirichanskaya
An exterior shot of a Dr. Martens store in London, England.
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Can Dr Martens turn renewed interest into a comeback?

Nicole Kirichanskaya
A headshot of Dana Steinfeld in front of a creative moodboard.
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How Anecdotes by Artists puts perfumers first

Nicole Kirichanskaya
A black-and-white headshot of CFDA president Steve Kolb.
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What should retailers learn from Steven Kolb’s PR crisis?

Nicole Kirichanskaya
LVMH heir Alexandre Arnault standing in front of a grey background in a black shirt.
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How could Alexandre Arnault help turn Nike around?

Nicole Kirichanskaya
A red box full of curated beauty products from men's beauty shopping platform Hale.
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How Hale is simplifying men’s beauty shopping

Nicole Kirichanskaya
A person wearing a terry cloth robe holding several Wenjulan products.
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How Wenjulan is broadening its body care appeal

Nicole Kirichanskaya
[Left to right] Joanna Coles, Faby Torres and Zac Posen.
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Zac Posen and Halle Berry discuss culture at the Retailer Influencer CEO Forum

Nicole Kirichanskaya
An exterior shot of the Macy’s Herald Square flagship location.
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How is Macy’s pulling itself out of its spiral of decline? 

Nicole Kirichanskaya
Apple CEO John Ternus standing alongside former CEO Tim Cook.
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How will the iPhone Duo define John Ternus’s Apple era?

Nicole Kirichanskaya
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