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Sports & adventure

Sports & adventure Archives

Analysis: Nike speeds up to enter the metaverse

The biggest apparel brand in the world isn’t going to let itself get caught unprepared for the blending of the virtual a...

Exie launches its first bricks-and-mortar stores under Accent Group

The brand, which was picked up by Accent Group in 2020, has used an industrial aesthetic throughout its new sites.

Super Retail suffers lockdown sales slump

However, with states now exiting lockdown, the business remains hopeful for the holiday period.

Stylerunner plans NZ debut with its largest flagship yet

The new flagship store is designed by Melbourne creative studio, Noise Noise Noise, with a focus on bright colours and n...

Rebel signs 10-year partnership with Fanatics

According to Rebel’s managing director Gary Williams the deal brings more than 25,000 new licensed sporting items to the...

Macpac chief executive steps down, Priceline GM to take over

Alex Brandon has been chief executive at Macpac since 2012, and continued in the role through Super Retail Group’s acqui...

Nike, Serena and the push for diversity in design

The multi-billion-dollar sneaker and streetwear industries were born out of Black culture, but people of colour have lar...

How Kathmandu plans to become the world’s most loved outdoor brand

From switching its focus on hardcore sporting adventures to inspiring joy in the great outdoors, Kathmandu is changing t...

“It does not exist”: Why plus-size sports bras are so hard to find

The launch of Lululemon’s AirSupport Bra last month highlighted a common problem with sports bras. For many consumers, t...

Behind the breakup of Adidas and Reebok

As ABG takes the reins of sportswear brand Reebok, former Nike EMEA business unit lead Rosanna Iacono shares her predict...

Lifestyle, leisure drive record year for Super Retail

Despite continued lockdowns across Australia, Super Retail saw total group sales jump 22 per cent to $3.45 billion durin...

RipCurl announces new CEO: “It’s an absolute privilege”

Having started working with RipCurl in 2010, Farris has moved through the business’ marketing and digital departments to...

‘Freedom to choose’: Adidas introduces burkini collection

Adidas ventures into US$277 million modest fashion market with the launch of new burkini collection.

Meet Zhik: The sailing brand everyone will be wearing at the Olympics

Local brand Zhik has just been announced as the official apparel supplier to the Australian Olympic Team. It’s also kitt...

Why Adidas is venturing into period-proof activewear

Adidas introduces period-proof tights and lesson plans to support better education around menstruation.