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Sports & adventure

Sports & adventure Archives

VIDEO: How Peloton has built its community through personalised experiences

Global fitness platform Peloton entered Australia this year, opening several interactive physical showrooms and launchin...

Award-winning Nike ad proves brands can’t get woke in two minutes

“Dream Crazy”, featuring Colin Kaepernick, won the title of the world’s Most Effective Ad last week. But the iconic sho...

Canada Goose names new Asia-Pacific president

Cadman also founded PMC Global Hong Kong, a strategic management and business consultancy focused on the luxury goods in...

Analysis: Competition and compassion in sports sponsorship

Brands pay famous athletes big money to use and wear their products. From battles over who sells the most jerseys to dec...

How activewear brand LSKD did a month’s worth of orders in 24 hours

The online retailer has been preparing for its weeklong Black Friday Festival for an entire year, and the hard work is f...

Nikeland is just the beginning of Nike’s bid to win over Generation Alpha

The sports giant has created a virtual world on Roblox designed to get kids moving, though its ultimate goal may be to c...

Inside fitness giant Peloton’s new stores in Australia

Interactive showrooms featuring the fitness retailer’s bikes and apparel have popped up around Sydney and Melbourne.

Analysis: Nike speeds up to enter the metaverse

The biggest apparel brand in the world isn’t going to let itself get caught unprepared for the blending of the virtual a...

Exie launches its first bricks-and-mortar stores under Accent Group

The brand, which was picked up by Accent Group in 2020, has used an industrial aesthetic throughout its new sites.

Super Retail suffers lockdown sales slump

However, with states now exiting lockdown, the business remains hopeful for the holiday period.

Stylerunner plans NZ debut with its largest flagship yet

The new flagship store is designed by Melbourne creative studio, Noise Noise Noise, with a focus on bright colours and n...

Rebel signs 10-year partnership with Fanatics

According to Rebel’s managing director Gary Williams the deal brings more than 25,000 new licensed sporting items to the...

Macpac chief executive steps down, Priceline GM to take over

Alex Brandon has been chief executive at Macpac since 2012, and continued in the role through Super Retail Group’s acqui...

Nike, Serena and the push for diversity in design

The multi-billion-dollar sneaker and streetwear industries were born out of Black culture, but people of colour have lar...

How Kathmandu plans to become the world’s most loved outdoor brand

From switching its focus on hardcore sporting adventures to inspiring joy in the great outdoors, Kathmandu is changing t...

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