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Sports & adventure

Sports & adventure Archives

Rebel and innovate: How Nike’s storytelling strategy works

Phil Knight, the co-founder of Nike, famously once said he hates advertising.

Here’s why SA-based Sportitude won store design concept of the year

Adelaide-based footwear specialist Sportitude won the major gong at the recent Retailer Awards for its store design conc...

How WFH is set to expand athleisure wear boom

The research found more than 55 per cent of respondents said they are wearing comfortable athleisure for more than just ...

Bounce snaps up rival as it eyes more mall locations

The acquisition will add three centres to the Bounce portfolio in Melbourne, Adelaide and Perth.

Price hikes not the only way to deal with inflation, KMD Brands CEO says

Michael Daly says the company that owns Kathmandu, Rip Curl and Oboz can deal with inflation in other ways, such as nego...

Step inside fitness brand LSKD’s first experiential retail showroom

Last month Brisbane-based activewear brand LSKD launched its first physical store in Loganholme. Here, we talk to founde...

Puma, Modibodi in global partnership to help sportswomen stay in the game

The collection will counter the growing pollution caused by disposable feminine products.

The big idea behind Adidas’ controversial ‘breast mural’

To mark the launch of its most diverse collection of sports bras yet, Adidas has revealed — in every sense of the word —...

Man and the machine: Deus ex Machina revs up for the future

We chat with founder Dare Jennings about building the brand’s Temples of Culture, ignoring the naysayers and the most im...

Hoka releases new global store concept

According to Green Room, this is more than just a shop since a rolling table is set as a space to connect, educate and i...

Kathmandu’s first-half sales improve as restrictions ease

Kathmandu Holdings has reported a strong first half despite disruptions from the Omicron outbreak, with the Kathmandu an...

Peloton in crisis as CEO shunted, staff culled

Connected exercycle maker Peloton is in “crisis mode” according to one analyst, after “sacrificing” its CEO John Foley t...

First Adidas Brand Centre launches in Singapore, brand’s largest there yet

Dubbed ‘Homeground’, the new brand centre marks largest monobrand sport retail store in Singapore.

Inside Deus ex Machina’s flagship in Brazil: The Mansion of Munificence

Last year, Deus unveiled its tropical Mansion of Munificience, a flagship store in Sao Paolo, Brazil dedicated to all th...

Aje Athletica opens first New Zealand store

The launch is part of the expansion plan of Aje Athletica in ANZ which will see the roll-out of 11 standalone stores acr...