Social commerce

TikTok Shop’s half-billion-dollar holiday proves social commerce has grown up

From Medicube’s leap into Ulta Beauty to Skims’ live holiday special, TikTok Shop is now where brands test products, build buzz an...

image description image description image description
Get the latest from Inside Retail straight to your inbox. Join over 100,000 retailers who rely on our daily news, views and intelligence - it's free.

More from Social commerce

Offline concept at Pacific Fair

GPT Group launches ‘Offline’ retail concept at Pacific Fair

Australia's social media ban

Australia’s teen social media ban pushes content creators to look abroad

Person shopping on phone

Personalisation in e-commerce: How retailers are winning repeat customers

Why TikTok and YouTube are retailers’ new discovery engines

A beautician puts on make-up for a model in front of an advertisement at a beauty and hairdressing expo in Taiyuan in China's Shanxi province

How brands are tapping into nostalgia for China’s ‘boom era’ on social media

A young woman wearing a green suit is standing in front of a camera selling handbags.

From QVC to Whatnot: The evolution of live shopping in US retail

Halara campaign imagery

How brands like Halara, White Fox, PE Nation connect with Gen Z on TikTok

How TikTok’s demographic shift could reshape Australian retail spaces

a closeup of someone holding a smartphone showing the tiktok app

TikTok’s potent growth engine: From #ForYouPage to fast sales

A black and white image of Kim Zorn sitting on a stool with her hand in her pocket

Princess Polly’s Kim Zorn on TikTok, leadership and the future of e-commerce

back of man’s head and woman in red sunglasses eating grill'd burgers and chippies lifestyle shot 2024

Why Grill’d’s TikTok has gone private for Gen Z and Gen Alpha customers

Lovehoney's Valentine's Day 2025 campaign image of a dinner setting with pasta red roses and a sex toy

How Lovehoney, Decathlon and Shein are tapping into Valentine’s Day 2025

Tiktok logo and partial image of the US flag

What retailers need to know when TikTok’s US ban comes into effect

A campaign image of tinned fish brand Fishwife.

Fishwife’s Becca Millstein talks brand journey, social media and subscriptions

Full body image of One Mile founder and creative director Sammy Robinson in beige dress and black thongs laying on tiled nuetral background of new Bondi Beach store.

Why One Mile caters to tall girls and is evolving with founder Sammy Robinson

three tween girls on thier phones in a park

Snapchat flags new media law’s unintended impact on social commerce