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Gifts & toys

Gifts & toys Archives

Funtastic rebranding as Toys ‘R’ Us ANZ in retail-led transformation

According to CEO Louis Mittoni, the change in identity reflects an “evolving focus with a strong a confident brand.”

Here’s why Lego is the world’s most reputable brand

Danish toy giant Lego topped a list of 100 of the world’s most reputable companies, followed by Swiss luxury watch compa...

How Lego creates content that converts

Marketing on social platforms is about creating good content that connects with the audience, not just selling a product...
Lego

From KOLs to AFOLs. How Lego is embracing its adult fan base

Lego's audience marketing strategist shares how the brand is tapping into adults’ need for mindfulness with products des...

Babies ‘R’ Us to relaunch online within weeks

Babies ‘R’ Us is being reborn, with an initial set of products set to launch on its revamped website in a matter of week...

Disney to close at least 60 North American stores, focus on e-commerce

In November, Disney launched digital marketplaces in Australia, New Zealand and India.

How Chinese toy retailer Pop Mart plans to rival Disney

Pop Mart was listed on the Hong Kong Stock exchange in December and was valued at $US 7 billion ahead of its trading deb...
Image of woman in a car

Retail news around the globe

Malaysians dine in car during lockdown; Walgreens, Uber help access to Covid-19 vaccines; Barbie, Hot Wheels’ holiday-qu...

Buying Bridgerton: How hit TV shows are influencing retail

With consumers growing cynical towards traditional advertising methods, retailers are capitalising on ‘cool’ content.
baby products

How Gen Y is fuelling a bougie baby boom

Retailers report strong demand in the premium baby market since the pandemic with “aspirational, yet real influencers” a...

Startup roundup: Sustainable and stylish gifts and homewares

From fish leather to upcycled leather these three businesses are on a mission to encourage customers to lead sustainable...

Funtastic sees fruits of Toys ‘R’ Us acquisition in November

The additional revenue streams afforded by Hobby Warehouse and Toys ‘R’ Us boosted revenue by 60 per cent.

Why forward-thinking retailers are finally becoming more inclusive

Kmart has just joined a growing list of retailers offering products for people with disabilities.
Toys R Us

Funtastic’s Toys ‘R’ Us acquisition complete, looks to accelerate growth

Head of Hobby Warehouse takes up role of CEO of the combined company.

Redbubble names new chief executive

Former Seek CEO Michael Ilczynski will step up to lead Redbubble.