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Gifts & toys

Gifts & toys Archives

Why Toys ‘R’ Us is investing in robots for peak trading season

The company has made an initial investment of $2 million in robot technology at its new warehouse in Dandenong South.

Toys ‘R’ Us’ “transformational” year ends without earnings growth

Formerly known as Funtastic, the business rebranded as Toys ‘R’ Us under the ticker TOY in April of 2021, after the form...

Toys ‘R’ Us to open immersive experience centre in Victoria next year

The experience centre will be co-located with a new office and state-of-the-art logistics hub to enable the retailer’s a...

Premier Retail sets record guidance as Covid strategies pay off

CEO Mark McInnes says Mother’s Day sales set a new record for the group, helping drive strong overall May sales.

An insider’s look into Lego’s digital strategy

After a rollercoaster year, Danish toy giant Lego’s online sales are now on par with its in-store sales,

VIDEO: ‘There was a turning point’: Julie Mathers on founding Flora & Fauna

Flora & Fauna CEO Julie Mathers talks responsible retailing with Afterpay's chief strategy officer Mark Teperson.

Mattel turning old Barbies, Matchbox cars and Mega Bloks into new toys

"Mattel's Playback program is a great step," said Jim Silver, CEO of TTPM, a toy industry research firm.

Funtastic rebranding as Toys ‘R’ Us ANZ in retail-led transformation

According to CEO Louis Mittoni, the change in identity reflects an “evolving focus with a strong a confident brand.”

Here’s why Lego is the world’s most reputable brand

Danish toy giant Lego topped a list of 100 of the world’s most reputable companies, followed by Swiss luxury watch compa...

How Lego creates content that converts

Marketing on social platforms is about creating good content that connects with the audience, not just selling a product...
Lego

From KOLs to AFOLs. How Lego is embracing its adult fan base

Lego's audience marketing strategist shares how the brand is tapping into adults’ need for mindfulness with products des...

Babies ‘R’ Us to relaunch online within weeks

Babies ‘R’ Us is being reborn, with an initial set of products set to launch on its revamped website in a matter of week...

Disney to close at least 60 North American stores, focus on e-commerce

In November, Disney launched digital marketplaces in Australia, New Zealand and India.

How Chinese toy retailer Pop Mart plans to rival Disney

Pop Mart was listed on the Hong Kong Stock exchange in December and was valued at $US 7 billion ahead of its trading deb...
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Retail news around the globe

Malaysians dine in car during lockdown; Walgreens, Uber help access to Covid-19 vaccines; Barbie, Hot Wheels’ holiday-qu...
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