A side-by-side shot of model Francheska Pujols and an AI-generated image.

Will AI-generated models become the norm in retail?

H&M, Guess and Rainbow are among the high-profile retailers tapping into the growing, yet controversial, strategy.

EOFY SALE ON NOW!
RETAIL NEVER STOPS.
NEITHER DO WE.
IR Pro - $199+GST, Best before 30.06.2025
RETAIL NEVER STOPS.
NEITHER DO WE.
Subscribe now

More from Business

Costco Warehouse.

How Costco keeps winning despite global headwinds

Apple WWDC keynote presentation.

Can Siri 2.0 put Apple back in the AI race?

Hobart

Tasmanian Government latest to take action against retail crime ‘crisis’

Gucci’s Formula One deal

What Gucci’s Formula One gamble really means

optus yes store

Optus replaces Woolworths as Australia’s least-trusted brand

shopper at store

The hollowing out of mid-market retail: Why Australia’s middle is disappearing

Supermarket aisle with shoppers.

What can supermarket aisles tell us about consumer confidence?

Viktor and Rol

OTB acquires full ownership of Viktor&Rolf

Golden ABC CEO

NRF’26 Apac: Golden ABC, Gill Capital and Zalora on the next era of retail

Jensen Huang speaking on stage.

Why Nvidia’s CEO is on a South Korean charm offensive

A white pair of Stand+ shoes against a light blue background.

How Stand+ founder Rob Gregg turned problems into greatness

NRF discussion

NRF’26: Asia is becoming a ‘retail lab’ for brands to adapt and innovate

A cigarette burns as an office worker takes a break in Sydney

Victoria cracks down on illegal tobacco shops as nicotine use surges

H&M

Zara, H&M and Sephora fined $596,000 by Asic

NRF CAA's Adrian Staiti

What the world’s top talent agency wants retailers to know

Moshi Moshi

What is driving Moshi Moshi’s growth amid mounting pressures?