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Tong Van

Tong Van was born and educated in Vietnam and travels around Southeast Asia frequently. A graduate of Ho Chi Minh City Law School majoring in Legal English, Van has been a content writer for several years. With Inside Retail Asia she has researched the Top 50 Innovative Retail Leaders in Hong Kong for three years running and writes news. Her retail interests include fashion, health & beauty and food.

More from Author

How Lululemon and Redress are experimenting with circular retail in Hong Kong

Margaret Sam on Sum London’s NYFW debut and building a business around identity 

Inside H&M’s dual bet on cost discipline and London Fashion Week spectacle

Simon Wolf on turning his 190-year-old family firm into a global luxury leader

Haglöfs’ China comeback: How a century-old brand plans to scale fast

Arc’teryx’s fireworks fiasco: When marketing spectacle backfires on brand values

A person carries a Pop Mart toy

Has the Labubu craze reached its peak? Trend experts discuss the drop in demand

Christian Louboutin, Jaden Smith and the rise of celebrity creative directors

Why Vietnam’s e-commerce platforms are now on the hook for everything

A man walks past a store of Chinese sportswear firm Anta Sports at a shopping mall in Beijing, China March 25, 2021.

Why Southeast Asia is Anta Group’s strongest testing ground 

AI in the aisles: How Foodpanda is building the grocery store of the future

Image of Lululemon logo outside store.

Can Lululemon withstand tariffs, trend fatigue and fierce competition?

How Peggy Hartanto is putting Indonesian fashion on the map

Millions in sales, thousands in line: Retailers can’t afford to ignore Chiikawa

Can Chagee sustain growth while resisting China’s price wars?

How Tims China is using food and loyalty to win over Chinese consumers

The big business of small accessories: Why bag charms are booming 

IPO ambition: How Musinsa plans to turn K-fashion into a global power

Behind the deals: What retail’s biggest transactions in FY25 have in common

Aris Maroulis on why China is central to Tumi’s next growth chapter