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Tong Van

Tong Van was born and educated in Vietnam and travels around Southeast Asia frequently. A graduate of Ho Chi Minh City Law School majoring in Legal English, Van has been a content writer for several years. With Inside Retail Asia she has researched the Top 50 Innovative Retail Leaders in Hong Kong for three years running and writes news. Her retail interests include fashion, health & beauty and food.

More from Author

A photo of Jaguar’s ‘Copy Nothing’ campaign in 2024 featuring gender-fluid models.

Jaguar’s ‘Copy Nothing’ campaign: Lessons for retailers on rebranding risks

An illustration of global trade showing the Chinese flag in the foreground and the US flag in the background.

Trump’s tariff plan: How US and Chinese retailers could be impacted 

Olivia Burton London products displayed at the brand’s store inside Ion Orchard mall.

Movado Group’s Xavier Gauderlot on the watch giant’s latest JV in Southeast Asia

A person carrying a bright-red suitcase from Casetify’s Travel Bounce collection.

Casetify’s CEO Wesley Ng on the brand’s luggage venture and global creative hub

The logo of French luxury group Kering on a stone wall at Kering’s headquarters in Paris, France, in 2023.

Kering’s executive reshuffle: New CEOs for Saint Laurent and Balenciaga

Vietnamese singer Song Luan models a black T-shirt and jeans from Coolmate’s FW24 collection.

Coolmate plots international debut after securing $6 million in Series B 

An image of a Deliveroo rider ringing a doorbell to deliver an order to a customer

Deliveroo Singapore’s MD Jason Parke on the company’s retail arm launch

Chick-fil-A staff serving food to customers at the pop-up store in Singapore.

Chick-fil-A’s head of Asia Pacific Hugh Park on the brand’s Asian expansion plan

H&M Myeongdong store with immersive fitting room featuring Kiss of Life’s Julie and Haneul.

H&M East Asia boss Aneta Pokucinska on the company’s localised growth strategy

Raffles City’s facade featuring YSL installation in 2024

Singapore’s Raffles City aims to win back customers through elevated retail mix 

People ride on a scooter past a JD.com ad promoting Singles Day shopping festival, in Beijing, China.

Singles’ Day delivers e-commerce boost to Chinese retail giants Alibaba, JD.com

“It is only the beginning of our transformation”: Toys ‘R’ Us Asia’s CEO Leo Tsoi

“Asia is a key region for us”: Kypris’ CEO Chase Polan

Coupang’s financial paradox: Record revenue amid profit decline in Q3

Chantel Shafie on her namesake jewellery brand’s journey to go global 

How Yum China’s growth strategy is paying off 

The Labubu effect: How Pop Mart is leading the blind box economy

Beating expectations: Is Hermes immune to the global downturn?

Japanese label Descente taps into Southeast Asia’s high-end sportswear industry 

Can the ‘Back to Starbucks’ strategy reverse the company’s fortunes?