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Tong Van

Tong Van was born and educated in Vietnam and travels around Southeast Asia frequently. A graduate of Ho Chi Minh City Law School majoring in Legal English, Van has been a content writer for several years. With Inside Retail Asia she has researched the Top 50 Innovative Retail Leaders in Hong Kong for three years running and writes news. Her retail interests include fashion, health & beauty and food.

More from Author

The big business of small accessories: Why bag charms are booming 

IPO ambition: How Musinsa plans to turn K-fashion into a global power

Behind the deals: What retail’s biggest transactions in FY25 have in common

Aris Maroulis on why China is central to Tumi’s next growth chapter

How Pop Mart’s Labubu craze is powering its path to US$4.2 billion in 2025

How Swatch’s advertising misstep shows the high cost of cultural blind spots 

Exclusive report: 10 M&A deals in FY25 and what they say about retail’s future 

Can Coach carry the weight as tariffs bear down on Tapestry?

New stores redefining retail shopping in Asia: Alchemist, Nike Style and more

Why On Holdings is surging while rival sneaker brands stumble

How US tariff could trigger a higher-than-expected cost surge for F&B businesses

Under Armour clothing

How tariffs could derail Under Armour’s brand rebuild

Coupang turns a profit, but can Taiwan fuel the next stage of growth?

How Yum China held steady in second quarter with tech-led efficiency gains

Why Global Bunjang sees Singapore as a launchpad for Asian resale

How Lululemon is testing a new store model in Southeast Asia through community 

How Lululemon Southeast Asia’s Tim Campbell-Scott found his stride in retail 

After Gucci’s decline, what’s left to power Kering’s growth?

King power Duty free shop at Don Mueang Airport, Bangkok of Thailand

King Power’s retreat: Thailand’s duty-free giant faces its moment of reckoning

As profits slip, LVMH rethinks what belongs in its portfolio