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Marketing

Marketing Archives

Why loyalty programs should focus on providing value to customers

Many brands now offer loyalty programs to entice customers to shop with them more often and offer rewards. The good news...

Australian Fashion Council unveils trademark for Aussie apparel

To qualify, Australian businesses should demonstrate they contribute to generating jobs and the local economy.

Why some brands are letting customers opt out of Mother’s Day emails

The generic marketing emails that businesses send encouraging customers to ‘spoil mum’ can be painful and inescapable re...

Mmm, it’s the sweet smell of advertising success

Annalect’s latest Marketing Mix Modelling (MMM) analysis took a deep dive into the world of Aussie retail and it’s borne...

‘The opportunity for augmented reality is in its infancy’: Snap APAC GM

Last week, Snap unveiled a slew of new tools and features that aim to make it easy for retailers and brands to create 3D...

Top features not to miss at Naturally Good 2022

Australia’s most popular health and well-being trade show – the 2022 Naturally Good Expo – will be on once again from Ju...

Opinion: Are anti-body editing initiatives only skin-deep?

Instead of dissociating themselves from controversy the moment trouble arises, brands should focus on addressing the ro...

How Brisbane start-up Idle Hour is bringing back vodka with the Grand Prix

Idle Hour is looking to brand partnerships to drive its adoption in the next year, and it’s aiming at Australians that a...

Gen ‘Re’: Here’s what the next gen of Aussie shoppers expect from retailers

According to a report from Inside Retail and Slyp, The Rise of Gen 'Re', global influences have given birth to a new wa...

Opinion: The danger of cute, woke marketing initiatives

Brands that make changes to signal their ‘wokeness’ without backing up the message with meaningful action risk reputatio...

Coles’ supersized range targets Costco shoppers

Limited-time trial launch features 44 grocery products from multiple brands.

How Nike Australia put the boot in the competition

A veteran marketer recalls how giving voice to the stories of top footballers helped the legendary brand overtake rival ...

Dog parks and date nights: How DTC pet-food brand Scratch aims to grow

Up against the likes of industry giants like Nestle, subscription pet-food brand Scratch is betting big on offline event...

Top 5 markdown actions to take to dominate at mid-season sale

To ensure you dominate the first quarter of retail trading, we give our tips on what to look for when analysing sale per...

Coles starts selling own-brand lines in Singapore grocery chain

The launch into FairPrice marks the Australian retailer’s first partnership in Singapore.