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Why brands are rethinking digital marketing following Covid-19
According to Datisan’s Digital Marketing Maturity report, brands reevaluating how they connect with customers.

How CeraVe and Fenty have forged authentic influencer partnerships
Brands are evolving influencer partnerships and placing more trust in creators to excite consumers.

“We’re a bookstore”: How retailers got caught up in Facebook’s news ban
Booktopia has lost touch with over 130,000 Facebook fans as part of the social network's controversial news ban.

How Sephora is tackling racial bias in retail
Sephora chief marketing officer Deborah Yeh shares how the beauty retailer is rethinking its approach to inclusivity.

Is it time to can the Health Star Rating?
New guidelines aimed at penalising sugar content has sparked anger in the industry and confusion among consumers.

Retailers, charities caught up in botched Facebook ‘news’ ban
Organisations caught up in the botched blackout have implored the social-media giant to restore their pages as calls for...

McDonald’s revamps worldwide packaging designs
The packaging designs include the cool blue waves on the Filet-O-Fish clamshell to the golden melting cheese on the Quar...

What I’ve learned about digital marketing in a global pandemic
So what have I learned over these past 12 months while leading a digital marketing agency into the new era of e-commerce...

Buying Bridgerton: How hit TV shows are influencing retail
With consumers growing cynical towards traditional advertising methods, retailers are capitalising on ‘cool’ content.

Opinion: What will happen to retail if Google exits Australia?
Bing might be the next search engine for businesses to advertise on. You've been warned.