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Marketing

Marketing Archives

Luxury brand Hermès targeted by animal rights protestors

PETA activists stood outside Hermès stores New York, Paris and London in crocodile masks, holding bloodied handbags and ...

De’Longhi links coffee lovers and roasters in virtual Coffee Lounge

Part of the site is an online marketplace launching with 28 styles from seven local roasters, with more to come.

Why Brava Lingerie is calling on customers to help in Afghanistan crisis

A business friendship with a neighbouring shop owner prompted Brave Lingerie co-founder Lin Windram to do what she can ...

Modibodi teams up with Getty Images on honest depiction of post-pregnancy life

Modibodi and Getty Images have launched a collection of over 1500 images that portray women in the 12 month post-birth p...

VIDEO: The marketing secrets behind Pupnaps, The Oodie and Calming Blanket

Adelaide friends and dog owners Jye de Zilva and Davie Fogarty discuss their latest passion project.

How beauty brands are powering growth on Tiktok

The social media platform is quickly becoming a powerful tool for retailers to drive conversations and build relationshi...

What we learned from Asia’s Coolest Retailers

The 20-strong list pinpoints retail businesses across Asia with their finger on the pulse.

IN MY SHOES: I’m over 50 and sick of being ignored in stores

In this new regular series, we share first-hand shopping experiences of customers who have been overlooked far too long ...

CouriersPlease launches video game to help Aussies understand delivery

Players must work to deliver as many parcels as possible, while navigating dog attacks, traffic, road accidents and clos...

Ex-Catch executives flock together to launch Little Birdie

The site aims to help consumers discover trending products, easily compare similar products from different brands and tr...

Sex no longer sells at OnlyFans: What does it mean for retail?

A ban on sexually explicit conduct puts OnlyFans on a new path, and brands could be the ones to benefit.

Behind the breakup of Adidas and Reebok

As ABG takes the reins of sportswear brand Reebok, former Nike EMEA business unit lead Rosanna Iacono shares her predict...

MyDeal rebrands to connect with a new generation of shoppers

Australian e-commerce marketplace MyDeal has rebranded into a “bold and energetic” new identity, aiming to encourage Aus...

The surprising impact Apple’s latest update has had on Facebook campaigns

Apple’s April update asking consumers to choose to opt in or out of tracking within apps on their devices was expected t...

Four out-of-the-box influencer marketing strategies

As businesses have evolved through Covid, so too did influencer marketing. Here is how three cult brands have developed ...

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