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Six reasons people recommend brands
A recommendation is a prized form of earned media. It’s free and it comes with credibility, because we trust our friends and family.
However, making a recommendation requires us to lay ourselves on the line...
Marketing Archives
Liquor Marketing Group buys loyalty marketing company
LMG supports 1400 independent operators in the liquor market under banners including Bottle Mart, SipnSave, Harry Brown ...
Exclusive: How Paul Waddy, Mal Chia built their dream e-commerce agency
Paul Waddy and Mal Chia are two of the most respected and experienced leaders in Australia's e-commerce industry, and th...
Why more retailers are hiring chief brand officers
Brand experience is the biggest driver of revenue for retailers. Add the role that will make it a priority throughout yo...
Why StockX CMO Deena Bahri believes failure is key to growth
In this Q&A, we discuss what she loves about retail, who her business heroes are and why it’s important to take risks to...
This is how StockX is responding to the looming recession
Despite the current economic climate, the online marketplace has just launched its first ever global brand campaign. Her...
Coles NT, regional WA stores raise funds for Indigenous health
To raise funds for Indigenous health this NAIDOC week, Coles supermarkets and Express stores in the NT and select region...
The new personal: How retailers are shifting focus onto customer experience
In a world of social media, email marketing, memberships, subscriptions, retailer partnerships and everything else digit...
The Warehouse Group has a plan to keep prices low as recession looms
New Zealand’s The Warehouse Group is banking on a new technology to help it generate more revenue from digital advertisi...
Over the rainbow: How retailers are embracing inclusion beyond Pride month
To reap the rewards of promoting inclusion today, retailers have to step up and show results. Here’s how many are succes...
Inside Penfolds’ ‘space-capsule’ pop-ups taking off across Southeast Asia
The ‘Terminal 1844’ pop-ups will feature wine tastings, dance performances, and interactive activities, and will be them...
Creating the new masculinity: Brands take aim at men’s mental health
With men three times more likely to commit suicide than women, more brands are looking to support their customers throug...
Why leakproof underwear-maker Modibodi is broadening its brand identity
The new identity was inspired by customer feedback and heralds the brand's expansion into products.
Fast Retailing exec on Uniqlo’s efforts to support refugees worldwide
The brand has a long track record of donating money and clothing to organisations supporting refugees and others experie...
Opinion: Flying the rainbow flag needs to go beyond Pride month
We know consumers can tell which companies ‘walk the talk’ on social justice campaigns; here are three standards the pub...
With their powers combined: Why online and offline need to join forces
E-commerce has skyrocketed since Covid hit, but now that we’re out of lockdowns, it’s clear that consumers still love ph...
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