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Marketing

Marketing Archives

Inside Retail & Datisan

Why brands are rethinking digital marketing following Covid-19

According to Datisan’s Digital Marketing Maturity report, brands reevaluating how they connect with customers.

How CeraVe and Fenty have forged authentic influencer partnerships

Brands are evolving influencer partnerships and placing more trust in creators to excite consumers.

“We’re a bookstore”: How retailers got caught up in Facebook’s news ban

Booktopia has lost touch with over 130,000 Facebook fans as part of the social network's controversial news ban.

How Sephora is tackling racial bias in retail

Sephora chief marketing officer Deborah Yeh shares how the beauty retailer is rethinking its approach to inclusivity.

Is it time to can the Health Star Rating?

New guidelines aimed at penalising sugar content has sparked anger in the industry and confusion among consumers.

Retailers, charities caught up in botched Facebook ‘news’ ban

Organisations caught up in the botched blackout have implored the social-media giant to restore their pages as calls for...

From NSFW to NYFW, brands are taking notice of OnlyFans

Since fashion designer Rebecca Minkoff joined content sharing website OnlyFans this week, brands are examining the site’...

McDonald’s revamps worldwide packaging designs

The packaging designs include the cool blue waves on the Filet-O-Fish clamshell to the golden melting cheese on the Quar...
Tiktok Douyin

TikTok shopping is coming. Here’s how it’s working in China

Douyin, China’s version of TikTok, pulled in 20.8 billion RMB during its first ever shopping festival in January.

What I’ve learned about digital marketing in a global pandemic

So what have I learned over these past 12 months while leading a digital marketing agency into the new era of e-commerce...
Ben & Jerry's

VIDEO: Why Ben & Jerry’s won’t ‘shut up’ about racial injustice

Ben & Jerry's global activism lead Christopher Miller shares why he is optimistic about opportunity in 2021.

Buying Bridgerton: How hit TV shows are influencing retail

With consumers growing cynical towards traditional advertising methods, retailers are capitalising on ‘cool’ content.

Opinion: What will happen to retail if Google exits Australia?

Bing might be the next search engine for businesses to advertise on. You've been warned.

The Iconic launches shoppable ads on YouTube

The campaign takes advantage of a new Google extension.
Superdry KOL Ashley

Why Superdry is banking on Little Red Book to win Chinese dollar

Little Red Book’s user generated content is helping brands connect with Chinese consumers.

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