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Marketing

Marketing Archives

‘We’re very positive’: Four Pillars bets on domestic travel

The gin distillery has launched its first airport retail space this week, hoping to get ahead of a coming boom in domest...

Luxury in the gym: Is Dior’s workout collab worth the sweat?

As brands vie to enter the booming athleisure space, Dior steps up its commitment with the launch of branded workout har...

One to watch: APAC goes all in on social commerce

The pandemic has caused shifts of behaviour that have accelerated growth in social commerce throughout. Here are the tre...

A huge, whizbang explosion: What to expect from Melbourne Fashion Festival

While other fashion weeks cater to industry professions, MFF has always put consumers first. This year, it's offering li...

Deliveroo reveals the secret sauce to a tasty brand partnership

Brand partnerships are an effective way to reach a bigger, broader audience - with double the reach and double the resou...

Helping retailers grow and shoppers save

By using artificial intelligence to connect CommBank’s 7.5 million digitally active customers with Australian retailers,...

Why Modibodi is challenging societal norms

Modibodi founder and CEO Kristy Chong talks category expansion and normalising postpartum bodies.

VIDEO: The Edit’s take on the most controversial Christmas ads of the year

In the final episode of The Edit this year, the Inside Retail team discuss their highlights of 2021 and analyse several ...

Peloton and the City: Is all publicity good publicity?

For a brand that started with hype and talkability, that then struggled to maintain recognition and buzz, this has broug...

‘Too little, too late’: Dangerfield’s plus-size debacle a lesson for brands

The alternative fashion brand has been widely criticised for discontinuing its plus-size clothing range, Dangerfield Cur...

JD Sports and Nike collaborate to bring ‘Style on Speed Dial’ to Australia

'Style on Speed Dial’ will allow customers to connect with in-store experts from the comfort of their home through insta...

What’s in an Insta-famous name? Fortune – and risk

A social media influencer can build your brand, but can also tear it down with a PR misstep. Learn how to limit risk whe...

Social media marketing trends for 2022

Let’s take a deep dive into how social media will transform the marketing practices in the year ahead.

Revlon names first Australian ambassador

As Revlon's new ambassador, Goodrem will join "a global cast of dynamic, strong, and fearless women".

Honey Birdette’s advertisement ‘degrading’ to women: Ad Standards

The panel said that while it appeared the woman in the advertisement was voluntarily taking part in a consensual act bet...

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