Marketing
FollowMarketing Archives
Yoox Net-a-Porter: Here’s how to win at e-mail marketing
For businesses to cut through the noise of the extremely competitive world of email marketing, a strong collaboration be...
Opinion: Don’t forget, you’re a customer too
Retail leaders too often forget to draw upon their own experiences as consumers when it comes to creating business strat...
Here are the PR lessons we’ve learnt from the flawed vaccine rollout
Where did it all go wrong and what can retailers learn from the wreckage?
VIDEO: Tumi and Zalora discuss the future of retail
From omnichannel excellence to personalisation and product development, savvy retailers all around the world have accele...
Farewell, filters: Why brands aren’t worried about new photo editing laws
A new law in Norway requiring influencers to state when they have edited their appearance is receiving much praise from ...
Here’s the story behind Tommy Hilfiger’s adaptive fashion range
Tommy Hilfiger says it will increase its Tommy Adaptive range and expand its availability around the world.
What fashion can do for Ferrari
Brands extend into new categories to tap into new markets and a wider consumer base, but category extension does come wi...
Attention please
Brands, like all of us if we’re being honest, think they’re the centre of attention. They’re not.
Want the juicy goss on your customers? It’s time to use social listening
Think of it as a way of eavesdropping in on your customers online. Here's how to make it work for your brand.
Game on: Benefit enters the world of Twitch
Benefit Cosmetics embraces live-streaming and user generated content to connect with younger consumers.
More brands are jumping on the Pride bandwagon. Is that a problem?
As more brands outside the US celebrate Pride Month, some in the LGBTQIA+ community want to make sure they're putting th...
Why Adidas is venturing into period-proof activewear
Adidas introduces period-proof tights and lesson plans to support better education around menstruation.
Victoria’s Secret has dumped its Angels – but is it too little, too late?
Instead, the supermodels have been replaced with a diverse range of women ranging from activists to entrepreneurs and sp...
Amazon, Apple most valuable brands but China’s rising – Kantar survey
Amazon and Apple are the world’s most valuable brands but Chinese brands are rising up the leaders list and are more val...
Retail holiday preparedness: Six tips to maximise sales events
Amobee, in partnership with Inside Retail, has produced a report to help retailers gear up for the upcoming retail holid...