Marketing
FollowMarketing Archives
Introducing Clubhouse, the invite-only alternative to Linkedin
Retail professionals are exploring a new audio-based social media platform to build profile and connect with consumers.
Beyond skin deep: How cult beauty brands dealt with Covid
During the pandemic, independent brands worked harder than ever to reach influencers and consumers while strapped for re...
How social activism helped Ben & Jerry’s enjoy its best year yet
Ben & Jerry’s global head of activism Christopher Miller shares how the business is using marketing for the greater good...
Kogan racks up another $310,800 in fines for breaching spam laws
Kogan sent over 42 million marketing emails to its customers that didn’t include the ability to easily unsubscribe – a b...
Australia Day: A marketer’s dream or a PR crisis waiting to happen?
Every year, in the lead up to the controversial public holiday, there’s much heated debate and painful discussion, parti...
How the Apple vs Facebook data wars will impact you
When Apple rolls out its major update to iOS, Facebook advertisers will be impacted.
How Gen Y is fuelling a bougie baby boom
Retailers report strong demand in the premium baby market since the pandemic with “aspirational, yet real influencers” a...
The art of brand storytelling
Whether you need help uncovering your brand stories, or feel the ones you’re already telling lack substance, there are s...
Subway to launch licensed food, toys and apparel
Sandwich maker partners with international licensing firm to bring Subway products to life.
Gucci teams with The North Face in leisure collection
Pokemon tie-in encourages pinning from pop-up stores.
How ‘wellness’ became the big buzzword of the pandemic
Influencer marketing is helping brands leverage the growing wellness movement.
Lorna Jane heading to court for claiming its products cure Covid-19
Lorna Jane said its product could stop the spread of the Covid-19 virus, despite the fact the business had done no scien...
Walmart partners with TikTok to sell merchandise while livestreaming
Walmart will allow customers to shop for fashion items without leaving the app.
EG says Ampol misled around Caltex branding rights, sues
Euro Garages is seeking damages due to Ampol's deceptive conduct, the business said.
Top retail marketing campaigns of 2020
The Shop! ANZ Retail Marketing Awards are open for entries until January 18, 2021.
RFG is going to court over “unconscionable” conduct toward franchisees
The ACCC alleges RFG took advantage of its own franchisees between 2015 and 2019.
Here’s how to nail a media interview
They're nerve-rracking, but if you can get it right, it's a great way to boost your brand.
2021 social advertising forecast: Retailers to boost ad spend on Facebook
Entering the New Year, and with ongoing Covid-19 uncertainty, how should marketers plan to spend their dollars on social...
Opinion: Is the future of retail in AI? (co-written with AI)
It's time retailers got on board, or they'll risk being left behind.
Nike Japan ad on bullying, racism sparks hot online response
Nike's anti-racism campaign has not gone down so well in Japan.
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