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Marketing

Marketing Archives

7 brand and marketing trends to watch

As consumer behaviour underwent some interesting changes last year, chief marketing officers had their work cut out for ...
Clubhouse app

Introducing Clubhouse, the invite-only alternative to Linkedin

Retail professionals are exploring a new audio-based social media platform to build profile and connect with consumers.

Beyond skin deep: How cult beauty brands dealt with Covid

During the pandemic, independent brands worked harder than ever to reach influencers and consumers while strapped for re...

How social activism helped Ben & Jerry’s enjoy its best year yet

Ben & Jerry’s global head of activism Christopher Miller shares how the business is using marketing for the greater good...

Kogan racks up another $310,800 in fines for breaching spam laws

Kogan sent over 42 million marketing emails to its customers that didn’t include the ability to easily unsubscribe – a b...
The Australian Aboriginal Flag

Australia Day: A marketer’s dream or a PR crisis waiting to happen?

Every year, in the lead up to the controversial public holiday, there’s much heated debate and painful discussion, parti...

How the Apple vs Facebook data wars will impact you

When Apple rolls out its major update to iOS, Facebook advertisers will be impacted.
baby products

How Gen Y is fuelling a bougie baby boom

Retailers report strong demand in the premium baby market since the pandemic with “aspirational, yet real influencers” a...

The art of brand storytelling

Whether you need help uncovering your brand stories, or feel the ones you’re already telling lack substance, there are s...

Subway to launch licensed food, toys and apparel

Sandwich maker partners with international licensing firm to bring Subway products to life.
The North Face x Gucci

Gucci teams with The North Face in leisure collection

Pokemon tie-in encourages pinning from pop-up stores.
yoga

How ‘wellness’ became the big buzzword of the pandemic

Influencer marketing is helping brands leverage the growing wellness movement.

Lorna Jane heading to court for claiming its products cure Covid-19

Lorna Jane said its product could stop the spread of the Covid-19 virus, despite the fact the business had done no scien...

Walmart partners with TikTok to sell merchandise while livestreaming

Walmart will allow customers to shop for fashion items without leaving the app.

EG says Ampol misled around Caltex branding rights, sues

Euro Garages is seeking damages due to Ampol's deceptive conduct, the business said.

Top retail marketing campaigns of 2020

The Shop! ANZ Retail Marketing Awards are open for entries until January 18, 2021.

RFG is going to court over “unconscionable” conduct toward franchisees

The ACCC alleges RFG took advantage of its own franchisees between 2015 and 2019.

Here’s how to nail a media interview

They're nerve-rracking, but if you can get it right, it's a great way to boost your brand.

2021 social advertising forecast: Retailers to boost ad spend on Facebook

Entering the New Year, and with ongoing Covid-19 uncertainty, how should marketers plan to spend their dollars on social...

Opinion: Is the future of retail in AI? (co-written with AI)

It's time retailers got on board, or they'll risk being left behind.

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