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Marketing

Marketing Archives

The surprising impact Apple’s latest update has had on Facebook campaigns

Apple’s April update asking consumers to choose to opt in or out of tracking within apps on their devices was expected t...

Four out-of-the-box influencer marketing strategies

As businesses have evolved through Covid, so too did influencer marketing. Here is how three cult brands have developed ...

How livestreaming is driving e-commerce sales in China

Livestreaming is proving to be a lucrative business in China with brands reporting a higher return on invetment than tra...

Can Unilever emerge unscathed from Ben & Jerry’s controversy?

The founders of US ice cream company Ben & Jerry’s address concerns about Palestine controversy, while Unilever rejects ...

The right formula? Promotion of toddler milk comes into question

ACCC calls on government to consider promotion of toddler formula in review of MAIF Agreement.

NFTs, video game and novel mark Monsieur Louis Vuitton’s 200th birthday

August 4 marks Monsieur Louis Vuitton’s bicentennial birthday and the brand has a host of festivities planned in his hon...

Koala beds down in South Korea

Australian mattress brand Koala is venturing into a new market following stellar success in Japan.

Analysis: The many faces of social commerce in China

From duty-free retail combining with live commerce to creating virtual IP, here are some of the emerging retail trends i...

Three interesting ways retailers are using TikTok

From tapping into subcultures to letting employees take the reins, here's how retailers are gaining a foothold on the vi...
Inside Retail & Emarsys

Three cool new ways Cue is helping customers shop from anywhere

“Commerce Anywhere is about giving people the ability to transact in everyday moments, whether they’re watching TV or us...

How Gucci and Ikea are using AR to drive sales

Social media company Snap is taking advantage of the rise in AR shopping, but experts say AR isn’t always the answer.

Leading milk tea brands plot Australian expansion

Chatime expects the market will consolidate to two to three key players including the brand.

Listen up: Why Mecca is tuning in to the world of podcasting

Here's why Mecca and other retailers have joined the world of podcasting with experts' insights on how to make a success...

Yoox Net-a-Porter: Here’s how to win at e-mail marketing

For businesses to cut through the noise of the extremely competitive world of email marketing, a strong collaboration be...

Opinion: Don’t forget, you’re a customer too

Retail leaders too often forget to draw upon their own experiences as consumers when it comes to creating business strat...

Here are the PR lessons we’ve learnt from the flawed vaccine rollout

Where did it all go wrong and what can retailers learn from the wreckage?

VIDEO: Tumi and Zalora discuss the future of retail

From omnichannel excellence to personalisation and product development, savvy retailers all around the world have accele...

Farewell, filters: Why brands aren’t worried about new photo editing laws

A new law in Norway requiring influencers to state when they have edited their appearance is receiving much praise from ...

Here’s the story behind Tommy Hilfiger’s adaptive fashion range

Tommy Hilfiger says it will increase its Tommy Adaptive range and expand its availability around the world.

What fashion can do for Ferrari

Brands extend into new categories to tap into new markets and a wider consumer base, but category extension does come wi...

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  • Unlimited access to news,insights and opinions
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