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Marketing

Marketing Archives

Stereotypes are boring. Why brands without diversity are being left behind

Brands that ignore the growing call to reflect humanity’s wide array of backgrounds and traits are unlikely to realise t...

Award-winning Nike ad proves brands can’t get woke in two minutes

“Dream Crazy”, featuring Colin Kaepernick, won the title of the world’s Most Effective Ad last week. But the iconic sho...

Consumers value online products more if they’re being virtually touched

Consumers who see a product on sale being virtually touched are more engaged and willing to pay more than if the item is...

First Bottega Veneta, then Lush. Why brands are quitting social media

What do Italian haute couture label Bottega Veneta and British cruelty-free soap brand Lush have in common? They both qu...

‘Not enough to stop paid advertising’: Inside Lush’s decision to quit social

The move is expected to cost the company £10 million in the short-term, but Lush said it’s a case of putting people over...

What to expect from Cyber Week 2021

For one, e-commerce spend is expected to hit $2 billion of the $5.6 billion total anticipated, according to the NRA.

How activewear brand LSKD did a month’s worth of orders in 24 hours

The online retailer has been preparing for its weeklong Black Friday Festival for an entire year, and the hard work is f...

Petal & Pup marketing lead talks US expansion and social media tactics

Chantal Brayley, global marketing manager at Petal & Pup, discusses the wedding category, expansion into the US and swit...

Lush exiting Facebook, TikTok, Snapchat due to whistleblower revelations

Lush co-founder Mark Constantine said, as someone who has spent his entire life avoiding adding harmful ingredients to t...

Retail media – the future of personalisation in a privacy-conscious world

TP. Collab is the brainchild of The Pistol. We know retail like the back of our hands with some of the world's most reco...

Grill’d turns to OnlyFans in wake of Ad Standards controversy

The burger chain has teamed up with comedians The Inspired Unemployed on a new campaign to get hearts racing.

How legacy brands can stay relevant without losing their soul

It can be a challenge for the old guard to keep up with increasing consumer expectations without losing the essence of w...

Analysis: Now that lockdown’s over, what’s next for Covid’s retail winners?

Stepping up in lockdowns and panic-buying mayhem has given traditional retailers a ‘progressiveness dividend’. But they ...

Facebook plans to remove thousands of sensitive ad-targeting options

The company makes the vast majority of its revenue through digital advertising.

No signs of 11.11 festival fatigue in China, Kraft Heinz CMO says

Kraft Heinz APAC’s chief marketing officer, Dhiren Amin, discusses brand building, how to create memories around purchas...

How retail gave Squid Game the green light

The runaway success of the Netflix series creates an opportunity for retailers everywhere to flash some cultural awarene...

Grill’d marketing deemed “extremely inappropriate”

The ad shows a Ronald McDonald-like clown seemingly exposing himself to children in an alley.

M.J. Bale named Australia’s first carbon-neutral fashion brand

The business is now an accredited Climate Active organisation under the Australian Department of Industry, Science, Ener...

‘That’s Target’: Inside the Aussie retailer’s recent brand relaunch

After undergoing a major restructure, Target Australia has relaunched its brand in an effort to reconnect with its DNA o...

8 bite-size business insights from Carman’s Carolyn Creswell

Lessons in how to establish a successful start-up from the founder of leading nutritional snack company Carman’s.

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