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Marketing

Marketing Archives

Survive to thrive: What successful retail looks like in 2020

It’s about creating communities, category and product innovation and being culturally relevant.

Opinion: Confessions of a data nerd

How do marketers engage people's emotions? Through creativity. But how do you measure creativity?

Patagonia’s secret political messaging: Clever stunt or bad PR move?

Recently, Patagonia caused a stir after someone spotted a political message hidden on one of its labels. But is all publ...
TikTok Rybka Twins

What makes a successful TikTok campaign: an insider’s view

Brett Armstrong, GM of global business solutions at Tiktok ANZ, shares the common denominators of retail’s most successf...
A headshot of a glamorous woman in a leopard print dress

How has Covid impacted influencer culture?

Brands and creators alike are adapting to a new reality, and must work together to empower each other.

Big W partners with Pinterest on new social campaign

Department store taps social media to help launch its spring campaign.

BlackPink’s Lisa becomes M.A.C’s new global brand ambassador

Beauty brand M.A.C has appointed Lalisa Manobal, known as BlackPink’s Lisa, as its new global brand ambassador, the firs...
woman crying while looking at mobile phone

Opinion: Retailers, don’t text customers like a crazy ex-lover

SMS marketing gets your messaging to consumers almost immediately, but if abused, it can do long-term damage.

Afterpay picks up naming rights to Australian Fashion Week

Afterpay Australian Fashion Week will take place from 31 May to 4 June 2021.

Opinion: Why brands need to let their halos shine

With the boost in e-commerce and with the return to physical retail, it’s time for brands to turn their halos on.

Why it’s time retailers finally pay attention to older customers

Retailers would be wise to engage the growing number of older consumers who have embraced e-commerce in recent months.

Opinion: Are we spending too much on marketing tech?

Research has found that marketers are spending 29 per cent of their budget on martech. How did we get to this point?
social media on laptop

Cancel culture: you can run, but you can’t hide

Perhaps the only word more frightening than Covid-19, is the word “cancelled”, but there are ways to claw your brand bac...

The four keys to SMB marketing in recessions

For many businesses this could be the first recession they've faced, and its not going to be pretty.

Here’s what a Covid Safe comms strategy looks like

Customers want to know what you’re doing about hygiene, product availability, staffing levels and opening hours: tell th...
Thankyou truck with global campaign messaging

Can Thankyou leverage the power of social to win over FMCG’s biggest players?

The social enterprise has a strong track record with social media campaigns, but will it be enough to get the brand thro...

‘Outdated’ Facebook ad ban raises ire of Modibodi founder

The founder of online brand Modibodi is seeing red after Facebook banned an advertisement aimed at raising awareness and...

Why offline advertising still matters

In a market that works on supply and demand, brands that invest in TV advertising will now find they are getting better ...
A man at the beach made of Lego

VIDEO: How Lego is killing it after almost 90 years

Smart collaborations and innovative stores keep this brand alive.

Revealed: TikTok lessons from the world’s most viral beauty brands

Getting familiar with TikTok – and taking a few risks with it – can bring a new young audience to your brand.