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Nick Gray

Nick Gray is the founder of I Got You Consultancy (iguglobal.com) and a passionate retail and brand specialist with over 20 years in the industry.

More from Author

Frank Green's new Chadstone store
Store design IR Pro

What rising rents are really telling us about the future of retail

Nick Gray
motion blur of people with shopping bags in a busy shopping mall. retail sale and discount.
Workforce IR Pro

Retail is still about people – and that’s exactly why it’s changing

Nick Gray
A campaign image from the running brand On featuring the Sesame Street character Elmo
Marketing IR Pro

How retail narratives shape customer experience and brand loyalty

Nick Gray
Goodbyes Brunswick Store
Sustainability IR Pro

The rise of second-hand shopping in Australia: A cultural and economic shift

Nick Gray
A luxury store interior with green walls and black and white floors
Store design IR Pro

How retailers can build consumer trust by engaging the ‘Five Frames of Mind’

Nick Gray
Marketing IR Pro

Burberry’s turnaround strategy reveals the power of emotional connection

Nick Gray
Three women with shopping bags walking and laughing.
Store design IR Pro

The happiness formula that drives retail customer satisfaction and loyalty

Nick Gray
AI IR Pro

Robots in retail: Balancing automation with the human touch

Nick Gray
Store design IR Pro

A science-based framework for crafting remarkable physical retail spaces

Nick Gray
Customer IR Pro

The human value add in an AI-driven world

Nick Gray
Strategy IR Pro

‘All about the rush’: Why physical stores are critical during Black Friday

Nick Gray
AI IR Pro

How the rise of post-death consumerism gives new meaning to the CLV metric

Nick Gray
Luxury IR Pro

How luxury brands can adapt and thrive in a new era of unified commerce

Nick Gray
AI IR Pro

Sick of hearing about AI? The key is understanding how to make it work for you

Nick Gray
Strategy IR Pro

How to measure emotion: The new metric for success in experiential retail

Nick Gray
Store design IR Pro

Why art beats science in retail: Storytelling, design and sensory experience

Nick Gray
Sports & adventure IR Pro

The Olympic opportunity: How brands can sustain their momentum beyond the Games

Nick Gray
Customer IR Pro

These five core drivers explain why we shop. Here’s how to harness them

Nick Gray
Marketing IR Pro

The power of ‘invisible PR’ in retail

Nick Gray
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