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Nick Gray

Nick Gray is the founder of I Got You Consultancy (iguglobal.com) and a passionate retail and brand specialist with over 20 years in the industry.

More from Author

AI IR Pro

Robots in retail: Balancing automation with the human touch

Nick Gray

Store design IR Pro

A science-based framework for crafting remarkable physical retail spaces

Nick Gray

Customer IR Pro

The human value add in an AI-driven world

Nick Gray

Strategy IR Pro

‘All about the rush’: Why physical stores are critical during Black Friday

Nick Gray

AI IR Pro

How the rise of post-death consumerism gives new meaning to the CLV metric

Nick Gray

Luxury IR Pro

How luxury brands can adapt and thrive in a new era of unified commerce

Nick Gray

AI IR Pro

Sick of hearing about AI? The key is understanding how to make it work for you

Nick Gray

Strategy IR Pro

How to measure emotion: The new metric for success in experiential retail

Nick Gray

Store design IR Pro

Why art beats science in retail: Storytelling, design and sensory experience

Nick Gray

Sports & adventure IR Pro

The Olympic opportunity: How brands can sustain their momentum beyond the Games

Nick Gray

Customer IR Pro

These five core drivers explain why we shop. Here’s how to harness them

Nick Gray

Marketing IR Pro

The power of ‘invisible PR’ in retail

Nick Gray