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Nick Gray

Nick Gray is the founder of I Got You Consultancy (iguglobal.com) and a passionate retail and brand specialist with over 20 years in the industry.

More from Author

Retail
Strategy IR Pro

Why faster retail is no longer a competitive advantage

Nick Gray
Security cameras
Strategy IR Pro

What ‘anti-theft’ clothing reveals about consumers – and our world

Nick Gray
Christmas sale
Strategy IR Pro

Retail’s threat this season isn’t sales – it’s temptation

Nick Gray
Melbourne's Block Arcade
Strategy IR Pro

When the AI wave crashes: What history, behaviour and markets tell us

Nick Gray
Bombas socks
Strategy IR Pro

Why Bombas is bringing empathy back to the store

Nick Gray
Image of Lululemon logo outside store.
Strategy IR Pro

What Lululemon’s crisis teaches every growth-obsessed brand

Nick Gray
Group of Young Adults Using Smartphones Outdoors
Customer IR Pro

What this subtle shift in July spending could signal about the future of retail

Nick Gray
a black high heel displayed on a patch of grass
Luxury IR Pro

Making Ssense of it all: The $4b collapse is the end of an era in online luxury

Nick Gray
a woman staring at a laptop, out of ideas
Strategy IR Pro

Retail’s AI psychosis: The industry must not outsource its brain

Nick Gray
a woman checking her smartphone on a city street
Luxury IR Pro

Reinventing exclusivity in the age of social media: What to learn from China

Nick Gray
Strategy IR Pro

Foot traffic is up, but conversion is down in Australia. This could be why

Nick Gray
A Man in Black Denim Jacket Looking at the Visa Card He is Holding
E-commerce IR Pro

The emotional ceiling of online retail

Nick Gray
A trio of young people holding smartphones
Marketing IR Pro

Message to retail: Your real edge isn’t being trendy, it’s personalisation

Nick Gray
woman in black sports bra holding blue and black kettle
Customer IR Pro

The US$2 trillion wellness market is still growing. Here’s how to compete now

Nick Gray
a young asian woman sitting on the floor holding a pair of pink converse shoes
Strategy IR Pro

Opinion: China hasn’t moved on from international brands, just lazy ones

Nick Gray
Customer experience
Marketing IR Pro

Why retailers view CX as a ‘nice-to-have’ rather than a core driver of revenue

Nick Gray
Strickly image
AI IR Pro

Why creative intelligence, not AI, will define the future of retail brands

Nick Gray
Four Pillars Shiraz gin being poured over a model
Workforce IR Pro

Why brands and retailers need to have a strong sense of self

Nick Gray
Frank Green's new Chadstone store
Store design IR Pro

What rising rents are really telling us about the future of retail

Nick Gray
motion blur of people with shopping bags in a busy shopping mall. retail sale and discount.
Workforce IR Pro

Retail is still about people – and that’s exactly why it’s changing

Nick Gray
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