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Nick Gray

Nick Gray is the Founder & CEO of IGU Global, a Sydney-based retail strategy consultancy. With 25 years across Nike, Adidas, Diesel, Sneakerboy and Westfield, Nick works with founders and leadership teams on retail strategy, emotional intelligence and brand clarity in an AI-accelerated world. Recognised as a Top Retail Expert 2026 by Rethink Retail.

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Group of Young Adults Using Smartphones Outdoors
Customer IR Pro

What this subtle shift in July spending could signal about the future of retail

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Making Ssense of it all: The $4b collapse is the end of an era in online luxury

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Retail’s AI psychosis: The industry must not outsource its brain

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a woman checking her smartphone on a city street
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Reinventing exclusivity in the age of social media: What to learn from China

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Strategy IR Pro

Foot traffic is up, but conversion is down in Australia. This could be why

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A Man in Black Denim Jacket Looking at the Visa Card He is Holding
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The emotional ceiling of online retail

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A trio of young people holding smartphones
Marketing IR Pro

Message to retail: Your real edge isn’t being trendy, it’s personalisation

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woman in black sports bra holding blue and black kettle
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The US$2 trillion wellness market is still growing. Here’s how to compete now

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a young asian woman sitting on the floor holding a pair of pink converse shoes
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Opinion: China hasn’t moved on from international brands, just lazy ones

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Customer experience
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Why retailers view CX as a ‘nice-to-have’ rather than a core driver of revenue

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Strickly image
AI IR Pro

Why creative intelligence, not AI, will define the future of retail brands

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Four Pillars Shiraz gin being poured over a model
Workforce IR Pro

Why brands and retailers need to have a strong sense of self

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Frank Green's new Chadstone store
Store design IR Pro

What rising rents are really telling us about the future of retail

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motion blur of people with shopping bags in a busy shopping mall. retail sale and discount.
Workforce IR Pro

Retail is still about people – and that’s exactly why it’s changing

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A campaign image from the running brand On featuring the Sesame Street character Elmo
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How retail narratives shape customer experience and brand loyalty

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Goodbyes Brunswick Store
Sustainability IR Pro

The rise of second-hand shopping in Australia: A cultural and economic shift

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A luxury store interior with green walls and black and white floors
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How retailers can build consumer trust by engaging the ‘Five Frames of Mind’

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Burberry’s turnaround strategy reveals the power of emotional connection

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Three women with shopping bags walking and laughing.
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The happiness formula that drives retail customer satisfaction and loyalty

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AI IR Pro

Robots in retail: Balancing automation with the human touch

Nick Gray
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