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Tamera Francis

Tamera Francis is the editor of Inside Retail Australia magazine and a features and premium editor at Inside Retail. With a passion for telling stories with integrity, Tamera strives to be the go-to journalist trusted with exclusive interviews - that unearth the inner workings of businesses, cutting through jargon to create impactful, accessible narratives across different mediums and continents. Her commitment to championing philanthropic work, global exploration, and understanding the 'why' behind businesses has driven her to live and work internationally as a true global citizen.

More from Author

Inside House of Darwin's first physical retail store with orange carpet and stone sculptures

Seven stunning new store openings redefining retail in Australia

A model wearing Hunting Hue's luxury swimwear

How Hunting Hue is redefining luxury swimwear with wearable art

Stax campaign

Meet the power couple behind Stax and Secondleft

The Iconic CEO Jere Calmes on the company’s year of major change

headshot of MCoBeauty former CEO and founder Shelley Sullivan weaing white jumper with a grey background.

How MCoBeauty’s Shelley Sullivan built a $1b brand and redefined masstige beauty

back of man’s head and woman in red sunglasses eating grill'd burgers and chippies lifestyle shot 2024

Why Grill’d’s TikTok has gone private for Gen Z and Gen Alpha customers

omar sabrè maison de sabré ceo mid shot sitting down with white background in black suit 2025

Maison de Sabre CEO on disrupting affordable luxury with pop-ups and IP 

flat lay on pink background of flowers and gift form Lvly 2025 campaign

Lvly’s Soniya Cooper on customer-conscious marketing, love and retail

Lovehoney's Valentine's Day 2025 campaign image of a dinner setting with pasta red roses and a sex toy

How Lovehoney, Decathlon and Shein are tapping into Valentine’s Day 2025

scenic shot of wind turbines blue sky clouds and grass with cows of amazon's hawkesdale wind farm 2025

Amazon’s Michael Cooley on how a wind farm is meeting the needs of the consumer

yellow beauty bench interior image of Adore Beauty's first store 2025

‘Not just another beauty store’: Adore Beauty CEO on entering a crowded market

product shot of bar of soap and hands for lush together for te tiriti campaign 2024

How Lush is standing up for Māori rights in New Zealand

Black and white headshot of Golden Goose APAC CEO Mauro Maggioni

How Golden Goose is growing its Apac market share

female and male group of golden goose employees in store wearing denim jumpsuits 2024

Golden Goose’s Apac CEO Mauro Maggioni on fostering a culture of individuality

Henne director Nadia Bartel in white blazer and blue jeans in paddington store 2024.

How Henne is rethinking the in-store experience

myer store signage

Why Myer’s new chapter has retail analysts and practitioners divided

An image of cardboard boxes on a conveyor belt with Catch branding.

A Catch-22: Experts weigh in on the wind-down of the e-commerce disruptor

night photograph of exterior corner facade of watch brand longiness new perth boutique.

Perth’s luxury boutique boom: Longines’ VP on the watch brand’s store experience

mid-shot of mt yengo wine co-owner wayne quilliam in a vineyard at sunset.

Mt Yengo Wines: Indigenous brand sees tenfold growth with global expansion

Full body image of One Mile founder and creative director Sammy Robinson in beige dress and black thongs laying on tiled nuetral background of new Bondi Beach store.

Why One Mile caters to tall girls and is evolving with founder Sammy Robinson