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Tamera Francis

Tamera Francis is the editor of Inside Retail Australia magazine and a features and premium editor at Inside Retail. With a passion for telling stories with integrity, Tamera strives to be the go-to journalist trusted with exclusive interviews - that unearth the inner workings of businesses, cutting through jargon to create impactful, accessible narratives across different mediums and continents. Her commitment to championing philanthropic work, global exploration, and understanding the 'why' behind businesses has driven her to live and work internationally as a true global citizen.

More from Author

How Fayshell aims to disrupt the skincare sector with affordable facials

From New Balance to Louis Vuitton: Why brands are tapping into tennis

Magnum’s beauty move: Behind its collab with skincare start-up Fayshell

Why retail crime rises at Christmas and how to prevent it

How, where and what shoppers are buying in the final week before Christmas

Wellness booms and so does the share price of pharmaceutical retailers

New Balance bottles its scent and enters the beauty space with Grey Store

Ksubi’s return to Australian shores with Bondi Beach House and what’s next

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Starbucks Australia pursues plastic-free future with new cup and start-up

How the Driza-Bone deal came about and what’s next for Propel Group

Chemist Warehouse closes its reverse takeover with Sigma

Breaking down the clever approach to Chemist Warehouse’s public listing

The strategic thinking behind Sportscraft’s first-ever swimwear collection

What 7-Eleven’s acquisition means for its approach to brand partnerships

No Christmas casuals for Ikea, just a pay rise and inclusive leave

How businesses are leveraging GenAI to curate bespoke customer experiences