How Lush is standing up for Māori rights in New Zealand

product shot of bar of soap and hands for lush together for te tiriti campaign 2024
How a bar of soap is taking a political stand at Lush.
Lush is a beauty company with campaigning at its heart and its latest initiative involves 900 bars of soap and a political message.  The cosmetics business has come out in support of Māori leadership and others who oppose the Treaty Principles Bill, which aims to define the principles of the Treaty of Waitangi, also known as the Te Tiriti o Waitangi, and put them to a nationwide referendum for confirmation.  The bill has sparked criticism in New Zealand from those who believe it will

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$5 +GST for the first 30 days. (Auto renews at $28+GST per month.)
  • Unlimited news access
  • Daily IR Pro content straight to your inbox
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Independent research reports and forecasts
  • Indepth interviews with industry leaders and experts
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
Retailer’s choice

IR Pro - annual

$312 +GST per year. (Auto renews annually.)
  • Unlimited news access
  • Daily IR Pro content straight to your inbox
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Independent research reports and forecasts
  • Indepth interviews with industry leaders and experts
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now