How Henne is rethinking the in-store experience

Henne director Nadia Bartel in white blazer and blue jeans in paddington store 2024.
‘Everything that you see on display is just for display’ curating a cosy retail experience at Henne.
If the Apple store was a womenswear boutique, it would be Henne. The Australian fashion label delivers a unique in-store retail experience. Rather than stocking clothing in multiple sizes on shelves or racks for customers to try on and purchase, “Everything that you see on display is just for display,” Nadia Bartel, Henne’s director, told Inside Retail. Instead of serving themselves, customers are greeted by a dedicated stock controller, who floats over with an iPad whenever someone enters

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$5 +GST for the first 30 days. (Auto renews at $28+GST per month.)
  • Unlimited news access
  • Daily IR Pro content straight to your inbox
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Independent research reports and forecasts
  • Indepth interviews with industry leaders and experts
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
Retailer’s choice

IR Pro - annual

$312 +GST per year. (Auto renews annually.)
  • Unlimited news access
  • Daily IR Pro content straight to your inbox
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Independent research reports and forecasts
  • Indepth interviews with industry leaders and experts
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now