Why Myer’s new chapter has retail analysts and practitioners divided

myer store signage
The Myer-Premier proposed deal received approval from the majority of both companies’ shareholders. (Source: Bigstock)
Despite shareholders’ unequivocal approval of Myer’s deal with Premier Retail’s Apparel Brands last week, many retail experts remain sceptical of the logic of combining the two businesses.  “From a practical standpoint, even from a marketing standpoint, I can’t see a logic behind the rationale for a department store with, essentially, 50 stores or 60 stores across Australia to buy another 600 or 700 smaller stores,” Gary Mortimer, a Professor of Retail Marketing and Consumer

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