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data

data Archives

The pros of going personal: Here’s what brands can learn from Amazon

The personalised data-driven model used so successfully by Amazon offers insight into how data can be used by omnichanne...

Opinion: Why data and real estate go hand in hand

Now more than ever, physical retailers need to lean on data to make sure they’re creating the right experiences for cons...

How the Apple vs Facebook data wars will impact you

When Apple rolls out its major update to iOS, Facebook advertisers will be impacted.

Opinion: Is the future of retail in AI? (co-written with AI)

It's time retailers got on board, or they'll risk being left behind.

Opinion: Confessions of a data nerd

How do marketers engage people's emotions? Through creativity. But how do you measure creativity?
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How PepsiCo and HiSmile are using data as their north star

A retail and FMCG business explain how data is changing the way they do business.

Do you understand your customer data?

Sponsored: Three ways you can build stronger data insights.

How to turn loss prevention into sales and service

In-store video can be used for more than just surveillance.

Harmonising data to make it sing

Sponsored: How IRI ensures maximum data accuracy.

Retail (im)maturity and analytics systems

Sponsored: Why businesses fail to fully capture the value from their data.

Endeavour Drinks’ data expert talks ultra-convenience

Q&A with Violet Lazarevic, head of customer behaviour and data at EDG.

Why ultra-personal shopping is the future

Experiences need to be personalised to the individual.

Aussie industries ‘need to mine data more’

New report finds Australian business need to digitally innovative to create new revenue streams.

Consumers worry personal information is vulnerable

Over half of customers believe businesses don't have their best interests in mind.

Why personality matters

Demographics are yesterday’s news when it comes to customer segmentation.

Marks & Spencer leads digital transformation

UK retailer launches retail data academy.

What if the companies that profit from your data had to pay you?

There are plenty of companies making money out of personal data.

Wesfarmers to step up data research

Wesfarmers has advertised for several data research positions.

There is hope for the high street

Here's how to transform it.

How to action data

For all the focus on systems, tools, and resources, what exactly are retailers doing with customer information exactly?