data
Followdata Archives
The pros of going personal: Here’s what brands can learn from Amazon
The personalised data-driven model used so successfully by Amazon offers insight into how data can be used by omnichanne...
Opinion: Why data and real estate go hand in hand
Now more than ever, physical retailers need to lean on data to make sure they’re creating the right experiences for cons...
How the Apple vs Facebook data wars will impact you
When Apple rolls out its major update to iOS, Facebook advertisers will be impacted.
Opinion: Is the future of retail in AI? (co-written with AI)
It's time retailers got on board, or they'll risk being left behind.
Opinion: Confessions of a data nerd
How do marketers engage people's emotions? Through creativity. But how do you measure creativity?
How PepsiCo and HiSmile are using data as their north star
A retail and FMCG business explain how data is changing the way they do business.
Do you understand your customer data?
Sponsored: Three ways you can build stronger data insights.
How to turn loss prevention into sales and service
In-store video can be used for more than just surveillance.
Retail (im)maturity and analytics systems
Sponsored: Why businesses fail to fully capture the value from their data.
Endeavour Drinks’ data expert talks ultra-convenience
Q&A with Violet Lazarevic, head of customer behaviour and data at EDG.
Why ultra-personal shopping is the future
Experiences need to be personalised to the individual.
Aussie industries ‘need to mine data more’
New report finds Australian business need to digitally innovative to create new revenue streams.
Consumers worry personal information is vulnerable
Over half of customers believe businesses don't have their best interests in mind.
Why personality matters
Demographics are yesterday’s news when it comes to customer segmentation.
Marks & Spencer leads digital transformation
UK retailer launches retail data academy.
What if the companies that profit from your data had to pay you?
There are plenty of companies making money out of personal data.
Wesfarmers to step up data research
Wesfarmers has advertised for several data research positions.
How to action data
For all the focus on systems, tools, and resources, what exactly are retailers doing with customer information exactly?
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