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Michelle Grujin

Michelle Grujin is retail managing director at Accenture for ANZ.

From the author

Why big brands like Pepsi and Nike are betting on DTC

From Adidas to Swarovski, and Unilever, here's why the DTC strategy works for businesses both big and small.

Opinion: Why data and real estate go hand in hand

Now more than ever, physical retailers need to lean on data to make sure they’re creating the right experiences for cons...

7 customer trends that will redefine retail in 2021

From collective displacement to the dealing with the loss of tightly-held rituals, here's how customers are feeling in 2...

Opinion: Why 2020 is the year of conscious Christmas

As customers begin to appreciate more about their own carbon footprint, they begin to look at buying locally sourced pro...

Opinion: When retail meets virtual reality

The pandemic has kickstarted some retailers into embracing new technologies to connect with customers.

Opinion: Why coming up with a Plan B is part of the future of retail

The industry has never been in greater need of timely, accurate and responsive demand monitoring and forecasting than no...

Opinion: There’s no going back now for consumer brands

The Covid-19 pandemic is reshaping so much about the way we live, work, connect, consume and even think.

More than skin deep: Behind the beauty boom

The rise of the 'prosumer' can explain the rapid growth of the beauty sector.