Opinion: Say hello to the new face of beauty retail

Many beauty retailers are reliant on physical experiences, but as we remain in lockdown, savvy brands are reimagining how to deliver new engaging experiences virtually by leveraging new technologies. Valued at US$3.73 billion in 2020 (Mordor Intelligence, 2021), Australians are major consumers of health and beauty products worldwide. By creating innovative and personalised customer experiences, committing to being socially responsible and reimagining their physical stores, beauty retailers can c

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