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Opinion: Why coming up with a Plan B is part of the future of retail

The pandemic has dealt a blow to every industry, and fashion is certainly no exception. Brands worldwide have been forced to close stores, stand down employees and absorb the impact of cancelled orders and a disrupted supply chain. News that the fashion weeks of London, Milan and Paris are going ahead this season —albeit with strict social distancing measures in place—provided some much-needed relief, however the picture will change quickly in the event of an escalation of the virus. The exp