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Analysis: Meet the post-Covid Aussie shopper

Meet the post-Covid Aussie shopper. You’ve probably heard a lot about them – their love affair with online shopping, their preference for conscious consumption, and their desire to interact and do business with ethical brands. But how well do you really know them? Accenture recently took a global survey of more than 5000 consumers, 411 of whom are Australian. We wanted to draw a detailed, actionable understanding of not only what had changed since Covid began, but of why these changes had oc

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