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7 customer trends that will redefine retail in 2021

The Covid-19 pandemic has brought clarity and surprises alongside chaos and tragedy. It’s highlighted what’s important, re-established community spirit and ingenuity, and generated worldwide change.  Retailers now need to understand people’s new expectations, empathise with the way they feel and know how to respond from operational and communication perspectives — all while fighting for survival in a precarious economy. Insights from Accenture’s annual Fjord Trends report identifi