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How retailers are overcoming the tyranny of distance

The pandemic has caused everyday interactions to move online at an accelerated rate, and businesses have been forced to respond in any way they can to keep the cash flowing in. But as supply chains are stretched further than ever before, customers still expect the same level of service from an online purchase as they would from an in-store experience. With resources stretched thin, businesses have also been challenged to do more with less. The businesses able to rise to this challenge can restru