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Opinion: Why 2020 is the year of conscious Christmas

No aspect of this year has been business-as-usual, so it’s no surprise that Christmas has been different as well. With consumers’ behaviour patterns disrupted by a year of uncertainty, conscious and cautious spending is a hallmark of 2020’s festive season.  Accenture research has shown that Australians have become more discerning about how they spend, with nearly two in three – 60 percent – saying they will be shopping more consciously – perhaps not surprisingly afte