Why personality matters

The way you dress is an expression of your personality. – Alessandro Michele Bob the builder is a likable middle-aged builder, who lives in Smithtown with his partner and two children. Bob enjoys a Friday evening out and typically votes Labor. He has lived in his local area for quite a few years. Bob visits his local Bunnings on average two times a week to buy tools for his trade, and he buys pretty much the same groceries and clothes on a regular basis. Data shows what, where and how Bob

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