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Why ultra-personal shopping is the future

The very nature of what it means to be an Australian retailer has been completely transformed. Today’s consumers have different expectations and desires. With the ability to shop anytime, from anywhere, in any way, they expect more from their brands than the simple purchase of a product. They want expertly curated, ultra-personal experiences. We are seeing a strong and growing consumer desire for personalisation. Whether it is wardrobe suggestions tailored to individual customers’ tastes, or

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