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How the Apple vs Facebook data wars will impact you

With all the doomsaying over the last year or two from people (including me!) about the death of data – this is it, it’s not a dress rehearsal. We’re about to lose a lot of data, and the impact will likely be material for many.  If you spend any time in Facebook Business Manager, you would have seen multiple messages about the changes Apple is making and their impact on the social media platform. And, Facebook is right. It’s a big change and it will have an impact.  I