
Mark Baartse
Mark is an independent consultant helping digitally led companies with growth strategy. He’s worked with a range of companies including CMO of Showpo (where they grew over 400 per cent in 3 years with no funding), Woolworths, Officeworks, Microsoft, Vodafone, as well as a range of startups. He was named a top 50 CMO in Australia in 2018 by CMO Magazine, and #15 in the Top 50 People in Ecommerce list in 2019. Visit his site at https://markbaartse.com/
From the author

Opinion: What will happen to retail if Google exits Australia?
Bing might be the next search engine for businesses to advertise on. You've been warned.
Feb 11, 2021

How the Apple vs Facebook data wars will impact you
When Apple rolls out its major update to iOS, Facebook advertisers will be impacted.
Jan 14, 2021

Opinion: Is the future of retail in AI? (co-written with AI)
It's time retailers got on board, or they'll risk being left behind.
Dec 3, 2020

Opinion: Why marketers need to climb the right ladder
It seems obvious, but not all businesses align their initiatives with their actual goals. It doesn't make sense.
Nov 23, 2020

Opinion: Confessions of a data nerd
How do marketers engage people's emotions? Through creativity. But how do you measure creativity?
Oct 28, 2020

Opinion: Are we spending too much on marketing tech?
Research has found that marketers are spending 29 per cent of their budget on martech. How did we get to this point?
Oct 12, 2020

Back to the future: The rise of TV
Contributor Mark Baartse explains why we're seeing a slew of TVCs from online retailers right now.
Jun 29, 2020

How Covid-19 has impacted online retail sales so far
Our contributor conducted a quick survey. Here's what he found.
Mar 17, 2020

What the death of cookies means for retailers
Our contributor explores how privacy concerns will impact online advertising.
Jan 28, 2020

It’s time to reevaluate your performance advertising approach
Our contributor argues online retailers have neglected brand for too long.
Dec 4, 2019