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Mark Baartse

Mark is an independent consultant helping digitally led companies with growth strategy. He’s worked with a range of companies including CMO of Showpo (where they grew over 400 per cent in 3 years with no funding), Woolworths, Officeworks, Microsoft, Vodafone, as well as a range of startups. He was named a top 50 CMO in Australia in 2018 by CMO Magazine, and #15 in the Top 50 People in Ecommerce list in 2019. Visit his site at https://markbaartse.com/

From the author

Opinion: Don’t forget, you’re a customer too

Retail leaders too often forget to draw upon their own experiences as consumers when it comes to creating business strat...

Game on: Is 2021 the year e-commerce might beat physical retail?

Around 1 million households made their first online purchase ever between April and September last year. For online reta...

Opinion: What will happen to retail if Google exits Australia?

Bing might be the next search engine for businesses to advertise on. You've been warned.

How the Apple vs Facebook data wars will impact you

When Apple rolls out its major update to iOS, Facebook advertisers will be impacted.

Opinion: Is the future of retail in AI? (co-written with AI)

It's time retailers got on board, or they'll risk being left behind.

Opinion: Why marketers need to climb the right ladder

It seems obvious, but not all businesses align their initiatives with their actual goals. It doesn't make sense.

Opinion: Confessions of a data nerd

How do marketers engage people's emotions? Through creativity. But how do you measure creativity?

Opinion: Are we spending too much on marketing tech?

Research has found that marketers are spending 29 per cent of their budget on martech. How did we get to this point?
Screenshot from Adore Beauty's TVC showing a woman applying lipstick.

Back to the future: The rise of TV

Contributor Mark Baartse explains why we're seeing a slew of TVCs from online retailers right now.

How Covid-19 has impacted online retail sales so far

Our contributor conducted a quick survey. Here's what he found.

What the death of cookies means for retailers

Our contributor explores how privacy concerns will impact online advertising.

It’s time to reevaluate your performance advertising approach

Our contributor argues online retailers have neglected brand for too long.