About the author

Mark Baartse

Mark Baartse was the former CMO of Showpo and now is a marketing and e-commerce consultant.

Articles

How COVID-19 has impacted online retail sales so far

Our contributor conducted a quick survey. Here’s what he found.

What the death of cookies means for retailers

Our contributor explores how privacy concerns will impact online advertising.

It’s time to reevaluate your performance advertising approach

Our contributor argues online retailers have neglected brand for too long.

Twitter

Informatica reveals how it helped Kmart lift its online sales through better product information management. #ad… https://t.co/9qyYOQH1Oi

2 hours ago

Like most retailers, InStitchu was hit hard by COVID-19. The opening of its first store in the UK was scheduled for… https://t.co/S2AIvG8VcX

5 hours ago

Last week, Toll confirmed that its internal data had landed on the dark web. We spoke to a security expert about wh… https://t.co/XxTRBqTryg

1 day ago