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Mark Baartse

Mark is an independent consultant helping digitally led companies with growth strategy. He’s worked with a range of companies including CMO of Showpo (where they grew over 400 per cent in 3 years with no funding), Woolworths, Officeworks, Microsoft, Vodafone, as well as a range of startups. He was named a top 50 CMO in Australia in 2018 by CMO Magazine, and #15 in the Top 50 People in Ecommerce list in 2019. Visit his site at

More from Author

Why you (probably) aren’t customer-centric

social media

What Meta’s move away from Instagram Shopping means for retailers

Opinion: Don’t forget, you’re a customer too

Game on: Is 2021 the year e-commerce might beat physical retail?

Opinion: What will happen to retail if Google exits Australia?

How the Apple vs Facebook data wars will impact you

Opinion: Is the future of retail in AI? (co-written with AI)

Opinion: Why marketers need to climb the right ladder

Opinion: Confessions of a data nerd

Opinion: Are we spending too much on marketing tech?

Screenshot from Adore Beauty's TVC showing a woman applying lipstick.

Back to the future: The rise of TV

How Covid-19 has impacted online retail sales so far

What the death of cookies means for retailers

It’s time to reevaluate your performance advertising approach