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What the death of cookies means for retailers

Online advertising has been built on the much maligned cookie. Without cookies, online advertising as we know it simply wouldn’t exist. But in these days of increasing focus on privacy, there are big moves afoot to change the way cookies work. With giants like Apple, Google, and Firefox driving these changes, we as an industry must adapt or perish. The death of cookies will change the way we work as an industry, which is why it’s so weird that hardly anyone is talking about it. What are