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It’s time to reevaluate your performance advertising approach

You’ve probably read about Adidas pivoting their marketing away from digital performance. Their global media director, Simon Peel, explained it thus: “Our attribution modelling, based on last-click, didn’t do any brand tracking. Also, it focused on efficiency over effectiveness, leading us to look at specific KPIs and how to reduce cost, rather than what was in the best interests of our brands.” Sound familiar? The majority of internet retailers in Australia are driven almost e

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  • Unlimited access to news,insights and opinions
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