It’s time to reevaluate your performance advertising approach

You’ve probably read about Adidas pivoting their marketing away from digital performance. Their global media director, Simon Peel, explained it thus: “Our attribution modelling, based on last-click, didn’t do any brand tracking. Also, it focused on efficiency over effectiveness, leading us to look at specific KPIs and how to reduce cost, rather than what was in the best interests of our brands.” Sound familiar? The majority of internet retailers in Australia are driven almost e

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$5 +GST for the first 30 days. (Auto renews at $28+GST per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
MOST POPULAR

IR Pro - annual

$312 +GST per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now