Japanese label Descente taps into Southeast Asia’s high-end sportswear industry 

After making its Southeast Asia debut in Malaysia earlier this year, Descente is now rapidly expanding in the region with its first three stores in Singapore at Jewel Changi Airport, Raffles City and Laguna National Golf Resort Club. The company also plans to increase its presence across the island and beyond. “As Singapore is a strategic gateway to the Southeast Asian market, it was imperative that we launched stores here,” Washing Zhong, country manager at Descente Singapore, told Inside R

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