
Jonathan Reeve
Jonathan Reeve is a consultant and author who helps businesses to master the art of e-commerce fulfilment. He has worked in retail businesses on three continents for over 17 years and was part of the team that developed the operating model for Tesco.com.
From the author

The direct-to-consumer shift: Here’s how brands can capitalise on the boom
With a strong upswing in direct-to-consumer sales, how can retailers secure their slice of the pie?
Nov 12, 2021

The pros of going personal: Here’s what brands can learn from Amazon
The personalised data-driven model used so successfully by Amazon offers insight into how data can be used by omnichanne...
Oct 25, 2021

How pharmacies are tapping into personalisation tech
Grocery retailers have certainly been the pioneers of mass personalisation in the omnichannel retail world. Next up is p...
Sep 10, 2021

How FMCG brands can capitalise on DTC boom
With a strong upswing in direct-to-consumer sales, how can FMCG companies secure their slice of the pie?
Apr 21, 2021

Innovating through the pandemic
Five examples that prove the old expression: necessity is the mother of invention.
Apr 17, 2020

Online groceries during the pandemic – a solution?
How supermarkets could quickly ramp up online delivery.
Mar 27, 2020

What the first Amazon grocery store means for established retailers
Supermarkets are scrambling to keep up with Amazon's bold moves.
Nov 14, 2019

Aldi pokes fun at loyalty programs, but they’re rapidly changing
The retailer is dissing loyalty programs now, but give them a few years.
Oct 23, 2018

Understanding Amazon’s revolutionary store format
The online giant’s latest retail brainwave has the potential to take customer interaction to a whole new level.
Aug 30, 2018

How to compete with Amazon
Here’s how Ebay, Catch and Wesfarmers could each compete with the online juggernaut.
Aug 15, 2018

Amazon’s in-car delivery: gimmick or game-changer?
As with most things Amazon, the move has attracted positive and negative reviews.
May 6, 2018