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How FMCG brands can capitalise on DTC boom

We are witnessing rapid growth in direct-to-consumer (D2C) sales by FMCG brands. Prominent examples include PepsiCo, which has launched two direct-to-consumer websites selling pantry staples and snacks, and Heinz, which now sells bundles of products from its “Heinz to Home” websites in several countries. Most FMCG brands are also rapidly increasing sales through e-commerce platforms such as Amazon, which recently broke through the $1 billion p.a. sales barrier in Australia. In addition, we a