Aldi pokes fun at loyalty programs, but they’re rapidly changing

Aldi has made headlines with its campaign attacking “pointless” loyalty schemes. The hard-to-forget TV ad and PR campaign focused on the value that customers receive from the “base earn” feature – for example, a point for every dollar spent – of programs, such as flybuys and Woolworths Rewards. But Aldi’s campaign was selective in focusing on only one element of retail loyalty programs. The reality is that retailers are evolving their programs away from this type of undiffe

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