
Cassandra Kelsall
Cassandra Kelsall is director of experience at Publicis Sapient.
From the author

Can retail lead the rise of super apps?
Here’s how you can bring this emerging trend to its fullest potential in your business.
Jun 8, 2022

Analysis: How to create winning CX that hits them in the feels
Customers engage with brands to accomplish certain tasks, but gaining their loyalty means understanding their deeper, as...
Apr 27, 2022

E-commerce teams: The unseen keys to success
The digital transformation may make workers less visible but new customer expectations make keeping staff happy more imp...
Feb 10, 2022

One step ahead: Anticipatory design is the next frontier in personalisation
Anticipatory design is the new frontier in personalisation. Advances in AI and machine learning have given retailers a g...
Dec 10, 2021