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Bradley Grinlinton

Bradley is industry lead retail and consumer products (AU/NZ) at Publicis Sapient.

From the author

The 4 pillars of e-commerce profitability (promos aren’t always the answer)

Challenge meets opportunity once again, as online spending continues to grow. Here are some key areas where retailers ca...

Is unified commerce the new holy grail?

This next step in data integration can help retailers give consumers a journey that will keep them coming back for more.

Gen Z: How to satisfy the most dissatisfied customer base

This cohort of digital natives has a reputation for being hard to please, but it can be done if retailers master the bas...

5 ‘shopper first’ trends for retailers to embrace in 2022

Appealing to next year’s consumer will be about convenience and blending online and offline worlds – but it will also be...

Analysis: Here’s what the future of click-and-collect looks like

Covid-19 made ordering online to pick up in person mainstream in Australia. The desire for convenience will keep it arou...

Analysis: Should retailers depend on gig workers to deliver?

With recent lockdowns driving exponential growth in online sales, Australia’s last-mile supply chains have been struggli...

Analysis: How Australian department stores can thrive in a post-Covid world

So far, Australian department stores appear to have weathered the pandemic better than their global counterparts. But wi...