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Fashion & accessories

Fashion & accessories Archives

Levi’s donates $30,000 to support bushfire victims

Levi’s head of marketing Trent Bos said the fashion firm wanted to find a way to let impacted Aussies they haven’t been ...

Here’s how technology is reshaping Australia’s fashion industry

The rise in new technology trends has left many Australian fashion retail brands floundering, but some, like Daniel Avak...

7 diversity lessons for brands after the Aus Fashion Week controversy

Since AAFW wrapped up last Friday night, critics have come out on social media, accusing it of ‘tokenistic’ attempts at ...

Inside Accent Group’s new customer experience centre

The Australian footwear giant has built a new space in its head office dedicated to helping the CX team innovate and thr...

How Indonesian D2C brand Saturdays is changing the eyewear game

We chat with co-founder Rama Suparta about the brand’s omnichannel strategy and its new mobile app and try-on service.

Mike Tyson sues Aussie retailer Culture Kings over ‘Iron Mike Tyson’ t-shirts

Tyson never gave Culture Kings permission to use his image, and he has owned the name Mike Tyson as an international tra...

R.M. Williams names new chief marketing officer

Former advertising firm executive joins the senior leadership team at footwear and apparel brand R.M. Williams as its ne...

Aus Fashion Week has been slammed for performative inclusion. But is it fair?

Rather than join the chorus of misinformed opinions, I wanted to set the record straight.

Mimco bets big on marketplaces to reach new customers

The beloved Australian accessories brand is looking to sell its products on online marketplaces globally, as it marks 25...

Why Amazon, Rent the Runway, Etsy are betting on resale

In a world drowning in new brands, buying vintage or resale is the best option to find something truly special.

General Pants plots trans-Tasman expansion

In the past 12 months, the brand has opened eight new outlets, three of them in New Zealand.

An insider’s look into Afterpay Australian Fashion Week

After a tumultuous year, the much anticipated Afterpay Australian Fashion Week (AAFW) hit Sydney last week, marking the ...

Global Fashion Group worldwide operations hit carbon neutrality

The milestone was hit with a combination of green energy and carbon offsetting across the globe.

From CO2 to catfishing: I’ve got questions about digital fashion

Afterpay Australian Fashion Week heralded the arrival of digital fashion, but what does it really mean for society and o...

Michael Hill appoints new chair as Emma Hill retires

Rob Fyfe, former CEO of Air New Zealand, will succeed Hill, while she remains a non-executive director.