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Nicole Miranda

With a robust background in strategic marketing and client services, Nicole Miranda is the Managing Director of integrated advertising Spinach. In her role leading the agency, Nicole is focused on spearheading business growth for brands including Reddy Xpress, Drummond Golf, Transurban, Kogan, Baby Bunting and Black Swan Dips. A versatile marketer, Nicole has extensive retail experience and has led integrated teams for brands such as Woolworths, BIGW, Kmart, Officeworks, Coles Liquor and Ikea.

More from Author

David Jones store entrance.

What happens when cold and calculating AI bots start doing the shopping?

Specsavers billboard at Sydney Airport.

Advertising campaigns that cut through the noise

Myer and David Jones storefronts.

Why a merger could be the death of Myer and David Jones

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From brand promise to shop floor: Empowering frontline staff to drive success

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Why fastest isn’t always best for online delivery: Lessons from Amazon, Walmart

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What to learn from Bunnings’ move into Australia’s $3bn retail media market

Myer

What does the future hold for Australian department stores?

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How retailers can thrive amid inflation: Strategies for the holiday season

Is EDLP a better strategy during tough times?

Lessons in standing out from Trader Joe’s, Migros, Bonobos

As France weighs fast-fashion ban, is the circular economy the future of retail?