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Twitter Archives

Twitter begins testing shopping feature on brand profile pages

The San Francisco-based company is following in the footsteps of larger rival Facebook, which opened a "Shops" feature l...

The Harvey Norman saga is a warning about the impacts of cancel culture

If you’re looking for a clear example of how a retail brand should never act, look no further than the furniture and ele...

Trump attacks Amazon on Twitter over tax and jobs

US president says Amazon causing “great damage" to tax-paying retailers.

If at first you don’t succeed, flip it

Take the decisions about a new, scary future before it is upon you.

Keeping up with Ted Baker

How a British retailer is proving that there are alternative ways to convert the power of video messaging into sales.

Welcome to the new age of advertising

How smartphones and streaming video are shaping the way brands talk to customers.

Target’s big show at the Melbourne Fashion Festival

Target launches Jean Paul Gaultier collection on runway at the Virgin Australia Melbourne Fashion Festival.

Books sold via Twitter

Book publisher teams with e-commerce platform to sell books from within authors' tweets.

Twitter pushes e-commerce

Twitter expands reach into e-commerce with new deals tool, Offers.

Easter marketing for retailers

How to give your brand the best exposure over the Easter holiday.

Tweet Shop launching

Luxury fashion label turns tweets into social currency.

Removing the seams from retail

Jon Bird looks at the technologies removing the 'seams' from retail in 2014.

Book chain boosted by online

Embracing online has helped build store numbers, Australia’s largest company-owned book chain says.

Watch the box to shop

Australian retailer using TV and Twitter to sell to shoppers from the comfort of their living room.

Starbucks tweets coffee

Starbucks launches online payment option in tandem with Twitter.

Social impacting online

Social media is impacting online shopping behaviour in five key ways, according to a report by Mintel.

Twitter’s plan to go public

Twitter releases details of a planned IPO, unveiling its 2012 revenue.

Retail social media fitness tips

Brian Walker shares his tips for excelling at the rocky terrain that is social media.

The six second challenge

Jon Bird looks at how retailers can best sum up their brand in six seconds.

Social insight

User generated content is under utilised by retailers in Australia. Here’s some top tip to make social commerce work for...