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Inside Shopper

From the author

Pizza Hut’s mind reading menu

Pizza Hut launches digital menu that tracks customer eye movement.

Catalogues hit the mark with shoppers

Consumers still turn to traditional marketing methods when browsing and purchasing product.

Bergdorf Goodman launches phone charging stations

Luxury department store embraces retail technology with secure cell phone charging kiosks.

Priceline campaign exceeds capacity

Priceline Pharmacy outdoor campaign breaks interactive voucher booth.

Nike integrates Shazam

Nike Sydney flagship store first in Australia to use Shazam to marry digital content with the instore experience.

Coles turns to recipes

Coles extends online reach through Australia's largest recipe website.

Lighting up Christmas

There's no shortage of shopping centres using the medium of light projection in Christmas campaigns.

Retail through a skater’s eyes

Local skater showcases new Westfield centre with black and white short film.

A merry online Christmas

eBay brings Christmas cheer with shoppable windows.

Christmas made easy

Stockland unveils new Christmas marketing campaign.

Non-traditional Christmas at The Galeries

Sydney's The Galeries shopping centre embraces an Aussie summer theme this Christmas.

Barneys windows Baz Dazzled

Baz Luhrmann adds his touch to department store Christmas windows.

Cup of fashion

Coffee brand collaborates with Australian fashion designers for summer.

A sensory Christmas

eBay brings the smell and sounds of Christmas to online shoppers.

General Pants in name switch

General Pants renames all storefronts and online.

Paper fashion works to showcase Christmas

Paper fashion sculptures tie in with Christmas campaign at Perth centre.

Australia’s snacking habits

Research reveals Australians’ tastes tend more towards savoury than sweet.

The eyes have it

Eye tracking study reveals new insights into shopper behaviour.

McDonald’s harnesses weather

Latest McDonald's digital advertising campaign takes advantage of fluctuations in temperature.

Buy from the mag

Aggregate shopping website launches digital magazine integrated with e-commerce site.