Shopping centre landlord, Stockland, has teamed up with celebrity chef, Fast Ed from Better Homes and Gardens, and mummy blogger, Kat from The Organised Housewife for its Christmas marketing campaign, Easy Christmas.
Easy Christmas is website filled with recipes, gift ideas, and tips to help prepare and plan for Christmas.
TV chef and cookbook author, Fast Ed, Ed Halmagyi, has provided two Christmas recipes – a Christmas roast chicken and Summer Pav Roll, with exclusive videos and recipes available for free download.
Stockland has also recruited mummy blogger and organisation expert, Kat, from The Organised Housewife as Easy Christmas ambassador, contributing her hints and tips to be prepped and planned, including how best to wrap presents.
Ben Allen, GM marketing at Stockland, said the Easy Christmas campaign will help inspire Australians for Christmas and make the pre-planning and shopping phase easier.
“We want customers to think of Stockland as their Christmas helper at this hectic time of year, with their local Stockland shopping centre a place where they can experience the magic of Christmas and get what they need, without blowing the budget,” said Allen.
A Stockland annual pre-Christmas survey shows Australians are getting organised earlier to reduce Christmas stress. The survey of more than 1000 Australians indicates 73 per cent have started Christmas shopping already, and only 10 per cent will wait until mid-December or Christmas Eve.
“We’re seeing a shift in the way people do their shopping. Australians are starting earlier and preferring to make multiple trips to the shops rather than putting all their pressies in one basket during one big shopping expedition,” Allen said.
“At the same time, people are also looking for great inspiration and tips at this time of year, whether for gifts, recipes or decorating.”