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Cup of fashion

Vittoria cupsVittoria Coffee has created a collection of limited edition designer takeaway cups.

The Summer Fashion Series uses works from Australian design talent.

Vittoria Coffee has partnered with four Australian designers, including fashion brand, Ellery, designer swimwear brand, We Are Handsome, emerging menswear brand, Insted We Smile, and fashion label, We Are Kindred.

The series features seasonal prints from each of the designer’s summer 2014 collections. The eight cup designs include an exclusive print by Ellery, jungle prints by We Are Handsome, an anchor print by Insted We Smile, and a floral design by We Are Kindred.

The limited edition cups will also be accompanied by a national advertising campaign, with large format outdoor ads as well as print ads in Vogue, Harper’s Bazaar, and Fairfax newspapers, and supplements.

The ongoing fashion series has built a loyal following of Vittoria customers.

“The response from our customers when we launch limited edition cups is always so positive, particularly with our fashion cup collaborations,” said Rolando Schirato, MD of Vittoria Food and Beverage.

“Our customers get to see the reaction of their customers first hand as we do later on social media, and the popularity of the series has exceeded all of our expectations.

“Providing something extra and unique to the customers’ coffee experience and being able to showcase these amazing Australian Fashion designers to an extended audience is what the collaborations are all about,” Schirato said.

The Summer Fashion Series cups will be in use domestically and internationally from December 1 to January 31.

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