A merry online Christmas
eBay has briefly extended its buying opportunity, with a three day installation of shoppable windows at Sydney’s Circular Qua.
From December 4 to 7 at Customs House Forecourt, eBay ran pop up shoppable windows to provide inspiration for Sydney’s Christmas shoppers and earmark the say predicted to be Australia’s busiest and online shopping day – Sunday December 7.
eBay was expecting 2.6 million visitors to the Australian site, 1.5 million of these using their mobile devices – 16 per cent more than the busiest day of 2013 (December 8).
The interactive windows featured live actors and were designed to merge physical items with seamlessly with online shopping.
Showcasing a curated selection of gifts, shoppers browsed through 46-inch screens on the windows and shopped directly via their mobiles. In addition to the screens, the sounds and smells of Christmas and built in snow machines were also part of the event.
The four windows will represented typical Australian family members and displayed gifts for each, with actors bringing the products to life. Windows included gifts for “Lycra Mum”, “Daddy Cool”, “Teenage Dreamer” and “Little Princess”.
The campaign builds on eBay’s attempt to bring a sensory experience to online shopping with the launch of Christmas tunes provided by Spotify on its website and scented scratch and sniff stickers.
eBay Australia head of retail experience and innovation, Jo-Ann Hicks, said, eBay sees its role as being responsible for exploring new innovations that help drive the future of shopping for consumers, but also on behalf of retail partners.
“With these windows we wanted to provide a peek into the future of shopping, blurring the lines between online and offline. In the future, retail will be both local and global, online and offline and of course overwhelmingly mobile,” said Hicks.
“We are modernising the Christmas window tradition in direct response to the savvy Australian consumer who shops anytime, anywhere and on any device of their choosing. We’re hoping this takes some of the stress out of Christmas for them by providing loads of gifting inspiration for their loved ones.”
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