
Jason Pallant
Dr Jason Pallant is a lecturer in Marketing at Swinburne University of Technology. He is an applied researcher in the areas of consumer journey and decision making, multi-media, and evolving behaviour. He is currently the pillar leader of Service Innovation for the Customer Experience and Insight (CXI) Research group. His academic research has been published in a variety of outlets including Journal of Interactive Marketing, Journal of Retailing and Consumer Services and the Australasian Journal of Information Systems, and received the ANZMAC Doctoral Colloquium Best Paper award in 2015.
From the author

Analysis: Welcome to the new grocery
The pandemic has initiated many changes in the sector and accelerated others. Here’s a look at what’s new and what might...
May 6, 2022

Analysis: Why rethinking demographics leads to better segmentation
Retailers who recognise the importance of grouping customers based on data that better determines what people want to bu...
May 3, 2022

Why human experience should be at the heart of retail tech
Top retailers focus on consumers’ perceived and actual experiences with technology, not how impressive the technology is...
Apr 5, 2022

How NFTs taps into FOMO and our need to belong
Non-fungible tokens’ ability to make people feel like part of the ‘in’ crowd or a member of a community accounts for a l...
Mar 17, 2022

My first NFT: Why they’re not easy to buy – yet
One expert's experience shows it’s not so easy to jump on the non-fungible token train. But developers should smooth out...
Mar 1, 2022

Inside the rumoured death of physical stores and other predictions for 2022
Through Covid, we have seen a vast number of permanent store closures, which has somewhat re-ignited the ‘stores are dea...
Dec 15, 2021

Shrink or grow? Predictions for online retail in 2022
Pandemic restrictions have undoubtedly given a boost to uptake of online retail channels. But what happens once the lock...
Nov 24, 2021

Wait minute. Here’s why surveys and focus groups aren’t dead yet
Access to a seemingly endless stream of computer-collected information about consumer behaviour has left some low-tech m...
Nov 2, 2021

Analysis: We need to chat about chatbots
Studies show that as AI-driven customer service tools become more human-like, retailers must be mindful of how they affe...
Oct 25, 2021

Opinion: Do consumers really shop in the name of love?
Brand love is associated with positives like customer loyalty. But does it generate those outcomes or is it just somethi...
Oct 14, 2021

How to walk the fine line between privacy and personalisation
To make the most of what you collect from your customers, you must understand what value personalisation holds for them,...
Sep 27, 2021

Revealed: The science behind Aldi’s Special Buys strategy
The incredible popularity of these promotions is no accident. They tap into powerful desires that can make a simple purc...
Sep 9, 2021

Why you don’t need markdowns to appeal to price-conscious customers
Lower prices are great for consumers, particularly those who have been hit hard from Covid. Yet, there are risks for ret...
Aug 25, 2021

When things go wrong: The cost and opportunity of customer service failures
Research shows that if brands respond to a service failure in the right way, the whole encounter can become a positive e...
Aug 10, 2021

Analysis: A look inside the store of the future
Since Covid, the goalposts have shifted in terms of what physical retail excellence looks like.
Mar 15, 2021

Inside retail’s fragmented future
Suburban shopping centres versus CBD stores. Convenience versus experience. High versus low income earners. Here are som...
Feb 8, 2021

Karens and Covid: How shopfloor staff have changed
From dealing with angry customers refusing to wear face masks to managing toilet paper stockpiling, it’s time the indust...
Sep 21, 2020

Rethinking cart abandonment
Our contributor Dr Jason Pallant reveals what you might be getting wrong about cart abandonment.
Jul 14, 2020

Omnichannel retail: Is it really the answer?
Often seen as the holy grail of modern retail, omnichannel may not actually deliver the value that so many expect.
May 26, 2020