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Jason Pallant

Dr Jason Pallant is a lecturer in Marketing at Swinburne University of Technology. He is an applied researcher in the areas of consumer journey and decision making, multi-media, and evolving behaviour. He is currently the pillar leader of Service Innovation for the Customer Experience and Insight (CXI) Research group. His academic research has been published in a variety of outlets including Journal of Interactive Marketing, Journal of Retailing and Consumer Services and the Australasian Journal of Information Systems, and received the ANZMAC Doctoral Colloquium Best Paper award in 2015.

From the author

Analysis: Welcome to the new grocery

The pandemic has initiated many changes in the sector and accelerated others. Here’s a look at what’s new and what might...

Analysis: Why rethinking demographics leads to better segmentation

Retailers who recognise the importance of grouping customers based on data that better determines what people want to bu...

Why human experience should be at the heart of retail tech

Top retailers focus on consumers’ perceived and actual experiences with technology, not how impressive the technology is...

How NFTs taps into FOMO and our need to belong

Non-fungible tokens’ ability to make people feel like part of the ‘in’ crowd or a member of a community accounts for a l...

My first NFT: Why they’re not easy to buy – yet

One expert's experience shows it’s not so easy to jump on the non-fungible token train. But developers should smooth out...

Inside the rumoured death of physical stores and other predictions for 2022

Through Covid, we have seen a vast number of permanent store closures, which has somewhat re-ignited the ‘stores are dea...

Shrink or grow? Predictions for online retail in 2022

Pandemic restrictions have undoubtedly given a boost to uptake of online retail channels. But what happens once the lock...

Wait minute. Here’s why surveys and focus groups aren’t dead yet

Access to a seemingly endless stream of computer-collected information about consumer behaviour has left some low-tech m...

Analysis: We need to chat about chatbots

Studies show that as AI-driven customer service tools become more human-like, retailers must be mindful of how they affe...

Opinion: Do consumers really shop in the name of love?

Brand love is associated with positives like customer loyalty. But does it generate those outcomes or is it just somethi...

How to walk the fine line between privacy and personalisation

To make the most of what you collect from your customers, you must understand what value personalisation holds for them,...

Revealed: The science behind Aldi’s Special Buys strategy

The incredible popularity of these promotions is no accident. They tap into powerful desires that can make a simple purc...

Why you don’t need markdowns to appeal to price-conscious customers

Lower prices are great for consumers, particularly those who have been hit hard from Covid. Yet, there are risks for ret...

When things go wrong: The cost and opportunity of customer service failures

Research shows that if brands respond to a service failure in the right way, the whole encounter can become a positive e...

Analysis: A look inside the store of the future

Since Covid, the goalposts have shifted in terms of what physical retail excellence looks like.

Inside retail’s fragmented future

Suburban shopping centres versus CBD stores. Convenience versus experience. High versus low income earners. Here are som...

Karens and Covid: How shopfloor staff have changed

From dealing with angry customers refusing to wear face masks to managing toilet paper stockpiling, it’s time the indust...

Rethinking cart abandonment

Our contributor Dr Jason Pallant reveals what you might be getting wrong about cart abandonment.

Omnichannel retail: Is it really the answer?

Often seen as the holy grail of modern retail, omnichannel may not actually deliver the value that so many expect.