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Jason Pallant

Dr Jason Pallant is a lecturer in Marketing at Swinburne University of Technology. He is an applied researcher in the areas of consumer journey and decision making, multi-media, and evolving behaviour. He is currently the pillar leader of Service Innovation for the Customer Experience and Insight (CXI) Research group. His academic research has been published in a variety of outlets including Journal of Interactive Marketing, Journal of Retailing and Consumer Services and the Australasian Journal of Information Systems, and received the ANZMAC Doctoral Colloquium Best Paper award in 2015.

From the author

Store design

Analysis: A look inside the store of the future

Since Covid, the goalposts have shifted in terms of what physical retail excellence looks like.
Jason Pallant
Mar 15, 2021
Customer

Inside retail’s fragmented future

Suburban shopping centres versus CBD stores. Convenience versus experience. High versus low income earners. Here are som...
Jason Pallant
Feb 8, 2021
Supermarkets

Karens and Covid: How shopfloor staff have changed

From dealing with angry customers refusing to wear face masks to managing toilet paper stockpiling, it’s time the indust...
Jason Pallant
Sep 21, 2020
Pureplay

Rethinking cart abandonment

Our contributor Dr Jason Pallant reveals what you might be getting wrong about cart abandonment.
Jason Pallant
Jul 14, 2020
Omnichannel

Omnichannel retail: Is it really the answer?

Often seen as the holy grail of modern retail, omnichannel may not actually deliver the value that so many expect.
Jason Pallant
May 26, 2020