How Aussie retailers can avoid the Black Friday nightmare before Christmas

(Source: Bigstock)
How was your Black Friday weekend last year? No really. Was it actually profitable? Because on one hand, consumers spent record amounts during cyber weekend last year, leading to large year-on-year growth for retail in November. But, and this is a big but, this was almost entirely matched by a large decline in December, which looks even worse when we account for inflation. So while the sales period may have shown top-line growth in revenue and volume, digging into the numbers now tells us that i

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