When a reader identifies a product they like, the magazine hosts full integration into Set That’s range of more than 1 million products from stores including J. Crew, Farfetch, Anthropologie, Habitat, Saks Fifth Avenue, Birdsnest, Shopbop, Bloomingdale’s, StrawberryNET, Reiss, Saba, John Lewis, Sportscraft, and Zanui.
Founded by Melbourne, Liz Tehan, Set That integrates with social media to allow set creators and brand advocates to easily share creations with others. If their inspiration results in a sale, they receive between two and four per cent commission, paid via PayPal. People can choose to donate their commission to charity if they prefer.
The site has also refreshed its design to simplify and streamline the online shopping process. The newly revamped site now features sections on fashion for women and men, kids’ fashion, toys, gifts for teachers, new mothers, and under $50.
“In a rapidly changing retail landscape, we are eliminating traditional retail barriers, such as geography, traffic, and crowds, to enable a more effective way to manage your shopping,” said Tehan.
“Because you can buy what you see from the inspirational styling of others, it is ideal for the inexperienced online shopper.”
“We have had great uptake by retailers, many new to the affiliate shopping model, because we deliver a virtual sales force of brand advocates – the site’s set creators,” she said.