Bergdorf Goodman launches phone charging stations


BergdorfsChargingStationLuxury retailer Bergdorf Goodman has launched complimentary cell phone charging stations through ChargeItSpot, on the fifth floor of its Manhattan department store.

ChargeItSpot is a manufacturer of cell phone charging kiosks for retail stores across North America.

Built for retail, the stations feature a touchscreen interface, secure locking capability, promotional opportunities, customizable onscreen messages, and data tracking and reporting.

ChargeItSpot also offers a mobile app that alerts users when their cell phone battery is running low and points them to the nearest ChargeItSpot kiosk.

Agatha Wirth, VP of operations and strategic initiatives at Bergdorf Goodman, said the retailer has always adopted a forward thinking approach to fashion.

“Now we’re looking to cutting edge retail technology, like ChargeItSpot, to help enhance our customer service and set the gold standard for exceptional retail experiences,” she said.

The interactive phone charging stations have already been installed in major retailers like Whole Foods, Urban Outfitters and RadioShack, but ChargeItSpot’s new partnership with Bergdorf marks its first foray into the luxury retail landscape.

Douglas Baldasare, founder and CEO of ChargeItSpot, said it was a privilege to collaborate with such a prestigious department store.

“Our cell phone charging stations are not only incredibly practical, they also trigger an unexpected sense of wonder and delight – elevating the customer’s entire shopping experience,” said Baldasare.

Third party research indicates that ChargeItSpot users stay twice as long in stores and spend 29 per cent more at the register than their non-phone charging counterparts.





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