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Welcome to the new age of advertising

It all started in February of this year. Kathmandu took its first big step into mobile video advertising with a 10-week campaign targeting 18- to 30-year-old travel fans on Facebook. In one of the six featured videos, young adventurers look directly at the viewer from the side of a spitting volcano, a foreign temple, a boat deck, a train hurtling past a modern city. Then a voice asks: ‘If you could only take one trip, what would it be?’ The inspiring visuals and target demographic made mobil

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