Tweet Shop launching

marc-jacobs-heroNew York fashion label, Marc Jacobs, is turning its fans’ tweets into a form of social currency.

The US retailer is debuting a pop up store at New York fashion week this Friday based around social media.
The Daisy Marc Jacobs Tweet Shop asks punters to hashtag #MJDaisyChain on Instagram and Twitter.
The best tweets and posts will be exchanged for credits and free giveaways of the designer’s perfume, Daisy.

US icon, Tommy Hilfiger, will also debut a space at the fashion festival that’s based around hashtags.

The Tommy Hilfiger ‘instameet’ will give social media fans a place to mingle, but it won’t feature giveaways.

Marc Jacob’s SoHo pop up will feature a photobooth, food, drinks, and (of course) free wi-fi.

The retailer’s idea follows the likes of Starbucks, which last year let fans buy coffee over Twitter.

Locally, Glue Store last year allowed Australians to buy clothing off television by tweeting a specific hashtag. The fast fashion retailer teamed up with Channel 11 show, The Loop, to sell items worn by television hosts.

A selection of the images uploaded to Instagram with the hashtag #mjdaisychain

A selection of the images uploaded to Instagram with the hashtag #mjdaisychain


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